Understanding and effectively connecting with Nigerian youth has become a top issue for firms seeking to attract the attention of the younger generation. With over 60% of the population under 25, young Nigerians are more than simply consumers; they are powerful influencers who may have a big impact on brand promotion and loyalty. Engaging with…
Publicity stunts are among the most infamous public relations and marketing tactics. For decades, they have played a key role in memorable PR and marketing campaigns. These eye-catching events create buzz, media coverage, and public interest in a product, service, or brand. Though often controversial, when implemented properly, they can be highly effective. This blog…
Influencer marketing stands out as a trendy and necessary PR strategy among all those employed today. This strategy involves endorsements and product placements from influencers. Consequently, influential marketing has become a potent tool for brands to connect with their target audiences in authentic and compelling ways.
In today’s article, we delve into the power of…
Effective communication has always been a cornerstone to business operations. When starting a business one of the essential strategies to consider is the messaging platforms that is best suitable and conveys your brands message and values. Many business owners make the mistake of just choosing any communication channel without carefully analyzing which…
When running a business one of the key factors to determine the success of that business is its brand profitability. Regardless of the competitiveness of the business landscape, increasing your company's profitability requires methods that can propel your brand ahead of the competition. In this blog post, we will share five techniques that can increase…
The deliberate strategic technique of personal branding involves defining and communicating your unique value proposition. According to a comment attributed to Amazon founder Jeff Bezos, "your brand is what people say about you when you're not in the room." It is the combination of the associations, assumptions, sentiments, attitudes, and expectations that people have about…
Once you have established your objectives, audience, and narrative, develop a comprehensive PR plan that outlines the tactics and channels you will use to achieve your goals. This plan should include tactics like media outreach, content creation, social media, influencer partnerships, and more.
Once you have established your objectives, audience, and narrative, develop a comprehensive PR plan that outlines the tactics and channels you will use to achieve your goals. This plan should include tactics like media outreach, content creation, social media, influencer partnerships, and more.
In the case of social media VS traditional media, it has been established how easy and interactive social media can be for users, most popular social media platforms are free, and advertising is relatively affordable as starting prices for daily ads can be as low as N955 or $1, unlike traditional media which for most…
Finances are often tight for new independent music artists, and the possibility of getting shows and performances is even tighter. This leaves the internet as the artist’s best and most affordable bet for promoting and getting his or her music in front of new audiences.
Where does the artist begin?…
Article by Folasade Abimbola
Finding the right influencer for your brand can be difficult at times, which is why I wrote this blog post. Let’s start with an explanation of what influencer marketing is.
How to Resolve your Facebook and Instagram Ad Account Issues.
Do you wonder how to resolve your Facebook and Instagram ad account issue? Then you should ask yourself the following question
‘how familiar are you with the advertising policies that are involved while making use of these platforms?’.
Running ads on various platforms such as…