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5 strategies to boost your brand profitability

5 STRATEGIES TO BOOST YOUR BRAND PROFITABILITY

When running a business one of the key factors to determine the success of that business is its brand profitability. Regardless of the competitiveness of the business landscape, increasing your company's profitability requires methods that can propel your brand ahead of the competition. In this blog post, we will share five techniques that can increase…

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WHO NEEDS TO BUILD A STRONG PERSONAL BRAND?

The deliberate strategic technique of personal branding involves defining and communicating your unique value proposition. According to a comment attributed to Amazon founder Jeff Bezos, "your brand is what people say about you when you're not in the room." It is the combination of the associations, assumptions, sentiments, attitudes, and expectations that people have about…

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