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how nigerian entrepreneurs build Build Businesses Through Personal Branding

Entrepreneur-Influencers: How Nigerian Business Owners Are Building Personal Brands to Drive Business Growth

Picture a business owner who starts by selling a product, but their success soon transcends the product itself because of their personal brand. This individual shares their daily routines, challenges, victories, and motivations with millions of online followers. Through this personal connection, they build a loyal community that is inspired by and invested in their…

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nigerian social media challenges

Harnessing the Influence of Nigerian youth for brand advocacy

Understanding and effectively connecting with Nigerian youth has become a top issue for firms seeking to attract the attention of the younger generation. With over 60% of the population under 25, young Nigerians are more than simply consumers; they are powerful influencers who may have a big impact on brand promotion and loyalty. Engaging with…

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