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unlocking the power of earned PR

Unlocking the Power of Earned PR: How Omoni Oboli’s Films Leverage Authentic Storytelling to Drive Organic Buzz

brand positioning, brand visibility, Earned PR, PR strategy, PR tactic, strategic PRMarch 28, 2025218Views1Like0Comments
Remember Omoni Oboli’s "Love in Every Word"? It dropped like a quiet storm, yet within two days of release, Omoni Oboli’s Love in Every Word already had over 3 million views. The numbers told one part of the story, but the audience's reaction revealed a deeper narrative. Despite facing a copyright claim that temporarily affected…

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how to build a PR strategy that drives authentic engagement

How to Build a PR Strategy That Drives Authentic Engagement

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, Public Relations, strategic PR, StrategyFebruary 18, 2025154Views0Likes0Comments
Every Valentine’s season, Kabusa Oriental Choir delivers their signature heartbreak anthems, and the internet goes wild. From Valentine Is Coming (Volume 1) to their latest Volume 5, their hilarious takes on love and singleness have become a tradition. Whether you’re single or in a relationship, you can’t help but engage, reposting, commenting, or even using…

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how nigerian brands can leverage opportunities for maximum PR impact in 2025

How Brands Can Leverage Opportunities for Maximum PR Impact in 2025

brand positioning, identity in PR, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, strategic PRJanuary 25, 2025172Views0Likes0Comments
Remember how last December, the tag Detty December wasn’t just a trend but a full-blown reality? People flew in from the diaspora to enjoy, have fun, and party in Lagos. From concerts to beach outings, the city buzzed with endless energy. Brands didn’t just sit back; they jumped on the opportunity, creating campaigns that resonated…

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how strategic PR can set the stage for a resilient 2025

Wrapping Up 2024: How Strategic PR Can Set the Stage for a Resilient 2025

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, Public Relations, strategic PRDecember 9, 2024274Views0Likes0Comments
Remember how every time Funke Akindele releases a blockbuster movie, her marketing strategy gets everyone talking? It’s always a banger, not just because of the movie itself, but because of her marketing process. She doesn’t just announce a film; she builds anticipation through an all-encompassing PR strategy. From perfectly timed teasers and social media buzz…

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