PR strategy Archives - Prime88 Concepts

The 3-Point Strategy Every Brand Uses to Stay Relevant for Years

brand positioning, Brand PR, Personal Branding, PR strategyApril 25, 202578Views 3Likes 0Comments

Want to know the secret behind brands that never fade out? In this post, we break down the 3-point strategy successful brands use to stay relevant, build loyal communities, and grow consistently over the years. Whether you’re just starting out or trying to refresh your brand, these timeless tips will keep you ahead.

Unlocking the Power of Earned PR: How Omoni Oboli’s Films Leverage Authentic Storytelling to Drive Organic Buzz

brand positioning, brand visibility, Earned PR, PR strategy, PR tactic, strategic PRMarch 28, 2025219Views 1Like 0Comments

Remember Omoni Oboli’s "Love in Every Word"? It dropped like a quiet storm, yet within two days of release, Omoni Oboli’s Love in Every Word already had over 3 million views. The numbers told one part of the story, but the audience's reaction revealed a deeper narrative. Despite facing a copyright claim that temporarily affected…

How to Build a PR Strategy That Drives Authentic Engagement

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, Public Relations, strategic PR, StrategyFebruary 18, 2025154Views 0Likes 0Comments

Every Valentine’s season, Kabusa Oriental Choir delivers their signature heartbreak anthems, and the internet goes wild. From Valentine Is Coming (Volume 1) to their latest Volume 5, their hilarious takes on love and singleness have become a tradition. Whether you’re single or in a relationship, you can’t help but engage, reposting, commenting, or even using…

How Brands Can Leverage Opportunities for Maximum PR Impact in 2025

brand positioning, identity in PR, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, strategic PRJanuary 25, 2025172Views 0Likes 0Comments

Remember how last December, the tag Detty December wasn’t just a trend but a full-blown reality? People flew in from the diaspora to enjoy, have fun, and party in Lagos. From concerts to beach outings, the city buzzed with endless energy. Brands didn’t just sit back; they jumped on the opportunity, creating campaigns that resonated…

Lessons from Iconic Nigerian PR Campaigns: A Look Back at 2024

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategy, Public RelationsDecember 21, 2024824Views 0Likes 0Comments

Remember the Mama, You Too Good o! Campaign? It was a stroke of marketing genius that took over Nigeria. The catchy jingle became an anthem of comfort, turning Indomie noodles into a cultural staple. That campaign went beyond selling noodles; it built a lasting legacy of talkability. In the years since, Nigerian brands have embraced…

Wrapping Up 2024: How Strategic PR Can Set the Stage for a Resilient 2025

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, Public Relations, strategic PRDecember 9, 2024275Views 0Likes 0Comments

Remember how every time Funke Akindele releases a blockbuster movie, her marketing strategy gets everyone talking? It’s always a banger, not just because of the movie itself, but because of her marketing process. She doesn’t just announce a film; she builds anticipation through an all-encompassing PR strategy. From perfectly timed teasers and social media buzz…

Managing Identity and Representation in PR: Lessons from Chidimma Adetshina

brand positioning, identity in PR, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tacticDecember 1, 2024200Views 0Likes 0Comments

Remember when Serena Williams first burst onto the global tennis scene, she wasn’t just another athlete, she was a trailblazer in every sense of the word. With her powerful playing style and unapologetic confidence, she shattered stereotypes in a sport that historically celebrated conformity. But her journey to greatness wasn’t without its challenges. Serena faced…

The Power of Subject-Driven PR: How a Story Choice Can Spark Talkability

PR strategy, PR tactic, public relations, public relations agency in lagos, public relation in surulere, public relations agency in nigeria, Strategy, subject driven PRNovember 11, 2024172Views 0Likes 0Comments

Not long ago, Fathia Balogun dropped a teaser for her new film, a biopic on the iconic and polarizing Yoruba figure, Efunroye Tinubu. Almost instantly, the internet buzzed with debate, opinion, and intense reactions. Some hailed the project as a long-awaited tribute to an important historical figure, on the other hand, Journalists like…

Are Public Rivalries Profitable for PR? Examining the Case of Davido vs. Wizkid, Elon Musk vs. Mark Zuckerberg, and Beyond.

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, public rivalryOctober 20, 2024534Views 0Likes 0Comments

Just like the endless debates from our school days, some rivalries seem destined to go on without a clear winner. Take the famous jollof rice feud: Nigerian jollof vs. Ghanaian jollof, a debate that has turned a simple rice dish into a cultural icon. In the same way, Nigeria’s Afrobeats scene has seen its own…

Event Sponsorship in Nigeria: How Brands Can Maximize Exposure through Local Events

brand positioning, brand visibility, event sponsorship in NIgeria, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategyOctober 5, 2024687Views 0Likes 0Comments

Imagine walking through the vibrant streets of Ijebu Ode during the annual Ojude Oba Festival. The air is alive with the rhythmic beat of traditional drums, the vibrant colors of elaborate outfits, and the laughter of thousands of people joyfully celebrating their rich Yoruba heritage. As cultural troupes parade by, one brand’s presence truly stands…

publicity stunt in nigerian music industry

Leveraging mild publicity stunts in Nigeria music industry

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntSeptember 1, 2024292Views 0Likes 0Comments

Publicity stunts are nothing new, but the Nigerian music scene has adopted a more refined approach. Instead of exaggerated antics that risk backfiring, artists now opt for controlled, deliberate actions that spark curiosity and conversation. These publicity stunts in Nigeria's music industry often include social media teasers, surprise releases, or staged events designed to keep…

Leveraging Mild Publicity Stunts: How Nollywood is Redefining Movie Promotion

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stunt, StrategyAugust 18, 2024314Views 0Likes 0Comments

Envision a film industry in which the true drama frequently occurs off-screen. In Nollywood, directors and actors have mastered the art of creating not only fascinating stories, but also the ideal publicity stunt to entice you. Every movie release is an opportunity to engage an audience, and some producers are going above and beyond standard…

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