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iconic PR campaign lessons 2024

Lessons from Iconic Nigerian PR Campaigns: A Look Back at 2024

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategy, Public RelationsDecember 21, 2024150Views0Likes0Comments
Remember the Mama, You Too Good o! Campaign? It was a stroke of marketing genius that took over Nigeria. The catchy jingle became an anthem of comfort, turning Indomie noodles into a cultural staple. That campaign went beyond selling noodles; it built a lasting legacy of talkability. In the years since, Nigerian brands have embraced…

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how strategic PR can set the stage for a resilient 2025

Wrapping Up 2024: How Strategic PR Can Set the Stage for a Resilient 2025

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, Public Relations, strategic PRDecember 9, 2024115Views0Likes0Comments
Remember how every time Funke Akindele releases a blockbuster movie, her marketing strategy gets everyone talking? It’s always a banger, not just because of the movie itself, but because of her marketing process. She doesn’t just announce a film; she builds anticipation through an all-encompassing PR strategy. From perfectly timed teasers and social media buzz…

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managing identity and representation in PR

Managing Identity and Representation in PR: Lessons from Chidimma Adetshina

brand positioning, identity in PR, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tacticDecember 1, 2024132Views0Likes0Comments
Remember when Serena Williams first burst onto the global tennis scene, she wasn’t just another athlete, she was a trailblazer in every sense of the word. With her powerful playing style and unapologetic confidence, she shattered stereotypes in a sport that historically celebrated conformity. But her journey to greatness wasn’t without its challenges. Serena faced…

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fathia balagun and tinubu efuronye

The Power of Subject-Driven PR: How a Story Choice Can Spark Talkability

PR strategy, PR tactic, public relations, public relations agency in lagos, public relation in surulere, public relations agency in nigeria, Strategy, subject driven PRNovember 11, 2024112Views0Likes0Comments
Not long ago, Fathia Balogun dropped a teaser for her new film, a biopic on the iconic and polarizing Yoruba figure, Efunroye Tinubu. Almost instantly, the internet buzzed with debate, opinion, and intense reactions. Some hailed the project as a long-awaited tribute to an important historical figure, on the other hand, Journalists like…

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public rivalries in PR

Are Public Rivalries Profitable for PR? Examining the Case of Davido vs. Wizkid, Elon Musk vs. Mark Zuckerberg, and Beyond.

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, public rivalryOctober 20, 2024284Views0Likes0Comments
Just like the endless debates from our school days, some rivalries seem destined to go on without a clear winner. Take the famous jollof rice feud: Nigerian jollof vs. Ghanaian jollof, a debate that has turned a simple rice dish into a cultural icon. In the same way, Nigeria’s Afrobeats scene has seen its own…

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event sponsorship in nigeria

Event Sponsorship in Nigeria: How Brands Can Maximize Exposure through Local Events

brand positioning, brand visibility, event sponsorship in NIgeria, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategyOctober 5, 2024209Views0Likes0Comments
Imagine walking through the vibrant streets of Ijebu Ode during the annual Ojude Oba Festival. The air is alive with the rhythmic beat of traditional drums, the vibrant colors of elaborate outfits, and the laughter of thousands of people joyfully celebrating their rich Yoruba heritage. As cultural troupes parade by, one brand’s presence truly stands…

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publicity stunt in nigerian music industry

Leveraging mild publicity stunts in Nigeria music industry

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntSeptember 1, 2024177Views0Likes0Comments
Publicity stunts are nothing new, but the Nigerian music scene has adopted a more refined approach. Instead of exaggerated antics that risk backfiring, artists now opt for controlled, deliberate actions that spark curiosity and conversation. These publicity stunts in Nigeria's music industry often include social media teasers, surprise releases, or staged events designed to keep…

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publicity stunts in nollywood

Leveraging Mild Publicity Stunts: How Nollywood is Redefining Movie Promotion

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stunt, StrategyAugust 18, 2024173Views0Likes0Comments
Envision a film industry in which the true drama frequently occurs off-screen. In Nollywood, directors and actors have mastered the art of creating not only fascinating stories, but also the ideal publicity stunt to entice you. Every movie release is an opportunity to engage an audience, and some producers are going above and beyond standard…

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sport sponsorship

The Impact of sport sponsorship in brand visibility in Nigeria

brand visibility, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, sport sponsorshipAugust 11, 2024169Views0Likes0Comments
The atmosphere was electric as Nigerians gathered around their TVs, hearts thumping with hope and pride. It was the finals of the 2021 Tokyo Olympics, and all eyes were on Tobi Amusan, the young Nigerian hurdler who had caught the nation's attention. Though many doubted her ability to reach the top, the country rallied behind…

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nigerian social media challenges

Harnessing the Influence of Nigerian youth for brand advocacy

brand advocacy, Marketing, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, StrategyAugust 3, 2024159Views0Likes0Comments
Understanding and effectively connecting with Nigerian youth has become a top issue for firms seeking to attract the attention of the younger generation. With over 60% of the population under 25, young Nigerians are more than simply consumers; they are powerful influencers who may have a big impact on brand promotion and loyalty. Engaging with…

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PR tactic

GWR as a PR Tactic or Tool: The Fola David Example

brand positioning, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntJuly 27, 2024145Views0Likes0Comments
Every brand owner aspires to stand out in a crowded marketplace. While many think that extensive advertising and marketing are the only ways to elevate their profile, numerous other strategies can make a business truly distinctive. Incorporating PR tactics is one such powerful approach to boost visibility and enhance a brand's presence. What is a…

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ojude oba 2024

How Ojude Oba became the talk of town: Media Relations and Events

influential markerting, media relations, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, StrategyJuly 1, 2024202Views0Likes0Comments
In the days following Eid al-Kabir in 2023, the internet buzzed with vibrant videos of the Ojude Oba festival. These clips spread rapidly from blog to blog, capturing the festival’s dazzling displays and cultural richness. Notably, Niyi Fagbemi, a renowned Nigerian photographer and filmmaker, created these captivating videos. His footage brought the festival to life,…

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