Aligning PR strategies with business objectives ensures that every campaign contributes directly to…
In 2025, the rules of brand communication are being rewritten faster than ever.…
The Labubu Effect is a branding strategy inspired by Pop Mart’s viral collectible…
As a small business owner, you need PR
strategies too. From building…
Want your brand to be unforgettable? Brand positioning combined with powerful PR helps…
In today’s crowded digital world, standing out isn’t just about having a great…
Want to know the secret behind brands that never fade out? In this…
Remember Omoni Oboli’s "Love in Every Word"? It dropped like a quiet storm,…
Remember how last December, the tag Detty December wasn’t just a trend but…
Remember the Mama, You Too Good o! Campaign? It was a stroke of…
Remember how every time Funke Akindele releases a blockbuster movie, her marketing strategy…
Remember when Serena Williams first burst onto the global tennis scene, she wasn’t…
Picture a business owner who starts by selling a product, but their success…
Not long ago, Fathia Balogun dropped a teaser for her new film, a…
Just like the endless debates from our school days, some rivalries seem destined…
Imagine walking through the vibrant streets of Ijebu Ode during the annual Ojude…
I remember watching Temi Otedola random vlog asking, “What if I recorded…
Effective public relations entails utilizing high-exposure channels that directly engage the target audience.…
Criticism, while difficult to accept, is an unavoidable part of running a business;…
Johnson & Johnson in 1982 was hit by a crisis that could have…
Publicity stunts are nothing new, but the Nigerian music scene has adopted a…
When you’re a celebrity, every word can ignite the internet. Farooq Oreagba, known…
Envision a film industry in which the true drama frequently occurs off-screen. In…
The atmosphere was electric as Nigerians gathered around their TVs, hearts thumping with…
Understanding and effectively connecting with Nigerian youth has become a top issue for…
Every brand owner aspires to stand out in a crowded marketplace. While many…
Brand positioning is an important factor that can make or break a company.…
Corporate Social Responsibility (CSR) is now a strategic instrument that is essential to…
In the days following Eid al-Kabir in 2023, the internet buzzed with vibrant…
Online reputation management (ORM) is a critical component of public relations, these two…
Public relations (PR) and advertising campaigns have the potential to influence public…
Publicity stunts are among the most infamous public relations and marketing tactics. For…
As we stated in the last post, influencer marketing is an important PR…
Influencer marketing stands out as a trendy and necessary PR strategy among all…
Forbes defined leadership as, a process of social influence which maximizes the effort…
After surpassing his initial target of 58 hours for his chess marathon, Tunde…
Effective communication has always been a cornerstone to business operations. When starting a…
When running a business one of the key factors to determine the success…
Public Relations (PR) stands as a pivotal force in propelling businesses toward success…
In the advancing, interconnected world of today, the media a very crucial role…
Startups and Small medium-sized businesses (SME’s) are the cornerstones of innovation and the…
explore the world of personal branding and how it can change you business.
The deliberate strategic technique of personal branding involves defining and communicating your unique…
“A press release is a vital tool for companies to communicate information, share…
One of the biggest problems affecting business owners is their inability to bring…
The success of any organization hinges on how well its members communicate internally.…
“Step into the spotlight! Our comprehensive guide illuminates the art of ‘Getting Featured’…
“Master the art of Event PR Strategies. From discovering your event’s unique proposition,…
“Crafting a personal brand is a voyage of discovery and influence. Navigate this…
“Dive into the dynamic world of Public Relations. Explore its magic in building…
“Embark on a culinary journey with Hilda Baci, the record-breaking Nigerian chef, and…
Once you have established your objectives, audience, and narrative, develop a comprehensive PR…
Meta recently announced the launch of a new paid verification service called “Meta…
In the case of social media VS traditional media, it has been established…
How to Resolve your Facebook and Instagram Ad Account Issues.
Do you wonder…
How to Sell to Nigerians and other Africans
To sell to Nigerians and…
Every Valentine’s season, Kabusa Oriental Choir delivers their signature heartbreak anthems, and the…
Remember When Lagos Went Wild Over "E Choke"?
It was 2021, and one…