Skip to content Skip to sidebar Skip to footer
unlocking the power of earned PR

Unlocking the Power of Earned PR: How Omoni Oboli’s Films Leverage Authentic Storytelling to Drive Organic Buzz

Remember Omoni Oboli’s "Love in Every Word"? It dropped like a quiet storm, yet within two days of release, Omoni Oboli’s Love in Every Word already had over 3 million views. The numbers told one part of the story, but the audience's reaction revealed a deeper narrative. Despite facing a copyright claim that temporarily affected…

Read More

event sponsorship in nigeria

Event Sponsorship in Nigeria: How Brands Can Maximize Exposure through Local Events

Imagine walking through the vibrant streets of Ijebu Ode during the annual Ojude Oba Festival. The air is alive with the rhythmic beat of traditional drums, the vibrant colors of elaborate outfits, and the laughter of thousands of people joyfully celebrating their rich Yoruba heritage. As cultural troupes parade by, one brand’s presence truly stands…

Read More

leveraging media opportunities to elevate your brand

Leveraging Media Opportunities to Elevate Your Brand: Using TV Shows to Boost Brand Visibility

Effective public relations entails utilizing high-exposure channels that directly engage the target audience. One such strategy is to tie your business with famous television shows. Brands may reach millions of people and establish long-term recognition by strategically sponsoring or collaborating with television programs. This strategy has shown to be extremely beneficial for brands which have…

Read More

sport sponsorship

The Impact of sport sponsorship in brand visibility in Nigeria

The atmosphere was electric as Nigerians gathered around their TVs, hearts thumping with hope and pride. It was the finals of the 2021 Tokyo Olympics, and all eyes were on Tobi Amusan, the young Nigerian hurdler who had caught the nation's attention. Though many doubted her ability to reach the top, the country rallied behind…

Read More