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managing identity and representation in PR

Managing Identity and Representation in PR: Lessons from Chidimma Adetshina

brand positioning, identity in PR, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tacticDecember 1, 2024131Views0Likes0Comments
Remember when Serena Williams first burst onto the global tennis scene, she wasn’t just another athlete, she was a trailblazer in every sense of the word. With her powerful playing style and unapologetic confidence, she shattered stereotypes in a sport that historically celebrated conformity. But her journey to greatness wasn’t without its challenges. Serena faced…

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how nigerian entrepreneurs build Build Businesses Through Personal Branding

Entrepreneur-Influencers: How Nigerian Business Owners Are Building Personal Brands to Drive Business Growth

brand advocacy, brand positioning, influential markerting, PR Agency in Lagos, PR Agency in Nigeria, PR agency in SurulereNovember 16, 2024251Views0Likes0Comments
Picture a business owner who starts by selling a product, but their success soon transcends the product itself because of their personal brand. This individual shares their daily routines, challenges, victories, and motivations with millions of online followers. Through this personal connection, they build a loyal community that is inspired by and invested in their…

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event sponsorship in nigeria

Event Sponsorship in Nigeria: How Brands Can Maximize Exposure through Local Events

brand positioning, brand visibility, event sponsorship in NIgeria, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategyOctober 5, 2024209Views0Likes0Comments
Imagine walking through the vibrant streets of Ijebu Ode during the annual Ojude Oba Festival. The air is alive with the rhythmic beat of traditional drums, the vibrant colors of elaborate outfits, and the laughter of thousands of people joyfully celebrating their rich Yoruba heritage. As cultural troupes parade by, one brand’s presence truly stands…

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personal branding for creatives

Effective Personal Branding for Creatives: A Case Study of Temi Otedola and Falz

brand positioning, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in SurulereSeptember 29, 2024127Views0Likes0Comments
I remember watching Temi Otedola random vlog asking, “What if I recorded every day of my life forever?” It’s a playful question, but it reveals something deeper about the power of personal branding, and that brings us to the question, What is Personal branding? Personal branding for creatives is more than just their appearance…

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PR tactic

GWR as a PR Tactic or Tool: The Fola David Example

brand positioning, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntJuly 27, 2024145Views0Likes0Comments
Every brand owner aspires to stand out in a crowded marketplace. While many think that extensive advertising and marketing are the only ways to elevate their profile, numerous other strategies can make a business truly distinctive. Incorporating PR tactics is one such powerful approach to boost visibility and enhance a brand's presence. What is a…

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the power of brand positioning

How GTBank and Innoson motors are able to stand out in the Nigerian market

brand positioning, PR Agency in Lagos, PR Agency in Nigeria, PR agency in SurulereJuly 21, 2024225Views0Likes0Comments
Brand positioning is an important factor that can make or break a company. It entails generating a distinct impression in the consumer's mind that sets a brand apart from its competitors. In Nigeria's highly competitive economic sector, certain companies have successfully carved out distinct places for themselves, continually gaining consumers' attention and allegiance. GTBank and…

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