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5 strategies to boost your brand profitability

5 STRATEGIES TO BOOST YOUR BRAND PROFITABILITY

When running a business one of the key factors to determine the success of that business is its brand profitability. Regardless of the competitiveness of the business landscape, increasing your company's profitability requires methods that can propel your brand ahead of the competition. In this blog post, we will share five techniques that can increase…

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importance of media to businesses

Importance of the Media to Businesses

In the advancing, interconnected world of today, the media a very crucial role in the success of businesses all over the world today. Whether be it the traditional media which consists of the newspapers and televisions or the ever-developing digital landscape encompassing the social media and digital publications, the media has become an essential tool…

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why investor relations is essential for startups

The importance of investor relations for startups and SME’s

 Startups and Small medium-sized businesses (SME’s) are the cornerstones of innovation and the driving force of national economic growth. They frequently inspire industries with new ideas and agility, but they also face certain difficulties, primary among them being obtaining the funding required to expand and grow. This is where investor relations come into play, as…

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WHO NEEDS TO BUILD A STRONG PERSONAL BRAND?

The deliberate strategic technique of personal branding involves defining and communicating your unique value proposition. According to a comment attributed to Amazon founder Jeff Bezos, "your brand is what people say about you when you're not in the room." It is the combination of the associations, assumptions, sentiments, attitudes, and expectations that people have about…

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