fbpx
Skip to content Skip to sidebar Skip to footer
how strategic PR can set the stage for a resilient 2025

Wrapping Up 2024: How Strategic PR Can Set the Stage for a Resilient 2025

Remember how every time Funke Akindele releases a blockbuster movie, her marketing strategy gets everyone talking? It’s always a banger, not just because of the movie itself, but because of her marketing process. She doesn’t just announce a film; she builds anticipation through an all-encompassing PR strategy. From perfectly timed teasers and social media buzz…

Read More

managing identity and representation in PR

Managing Identity and Representation in PR: Lessons from Chidimma Adetshina

Remember when Serena Williams first burst onto the global tennis scene, she wasn’t just another athlete, she was a trailblazer in every sense of the word. With her powerful playing style and unapologetic confidence, she shattered stereotypes in a sport that historically celebrated conformity. But her journey to greatness wasn’t without its challenges. Serena faced…

Read More

fathia balagun and tinubu efuronye

The Power of Subject-Driven PR: How a Story Choice Can Spark Talkability

Not long ago, Fathia Balogun dropped a teaser for her new film, a biopic on the iconic and polarizing Yoruba figure, Efunroye Tinubu. Almost instantly, the internet buzzed with debate, opinion, and intense reactions. Some hailed the project as a long-awaited tribute to an important historical figure, on the other hand, Journalists like…

Read More

public rivalries in PR

Are Public Rivalries Profitable for PR? Examining the Case of Davido vs. Wizkid, Elon Musk vs. Mark Zuckerberg, and Beyond.

Just like the endless debates from our school days, some rivalries seem destined to go on without a clear winner. Take the famous jollof rice feud: Nigerian jollof vs. Ghanaian jollof, a debate that has turned a simple rice dish into a cultural icon. In the same way, Nigeria’s Afrobeats scene has seen its own…

Read More

influencer criticism

How to handle Criticism from an Influencer: Opeyemi Famakin vs Cubana Chiefpriest

Criticism, while difficult to accept, is an unavoidable part of running a business; influencer reviews, in particular, may have a significant impact on how a brand is seen. Their feedback, whether positive or negative, can make or eradicate a business. For many brands, a negative review from a prominent critic might be a crisis. But…

Read More

publicity stunts in nollywood

Leveraging Mild Publicity Stunts: How Nollywood is Redefining Movie Promotion

Envision a film industry in which the true drama frequently occurs off-screen. In Nollywood, directors and actors have mastered the art of creating not only fascinating stories, but also the ideal publicity stunt to entice you. Every movie release is an opportunity to engage an audience, and some producers are going above and beyond standard…

Read More

sport sponsorship

The Impact of sport sponsorship in brand visibility in Nigeria

The atmosphere was electric as Nigerians gathered around their TVs, hearts thumping with hope and pride. It was the finals of the 2021 Tokyo Olympics, and all eyes were on Tobi Amusan, the young Nigerian hurdler who had caught the nation's attention. Though many doubted her ability to reach the top, the country rallied behind…

Read More

nigerian social media challenges

Harnessing the Influence of Nigerian youth for brand advocacy

Understanding and effectively connecting with Nigerian youth has become a top issue for firms seeking to attract the attention of the younger generation. With over 60% of the population under 25, young Nigerians are more than simply consumers; they are powerful influencers who may have a big impact on brand promotion and loyalty. Engaging with…

Read More

ojude oba 2024

How Ojude Oba became the talk of town: Media Relations and Events

In the days following Eid al-Kabir in 2023, the internet buzzed with vibrant videos of the Ojude Oba festival. These clips spread rapidly from blog to blog, capturing the festival’s dazzling displays and cultural richness. Notably, Niyi Fagbemi, a renowned Nigerian photographer and filmmaker, created these captivating videos. His footage brought the festival to life,…

Read More

Tomike Adeoye and the maltina brand

Power of Influencer markerting II: Tomike Adeoye and The Maltina Brand

As we stated in the last post, influencer marketing is an important PR strategy that should be included in business markerting. In today's article, we will look at the benefits of having the right influencers market your brand. We will examine Tomike Adeoye's impact on the maltina brand and explore how this collaboration has received…

Read More

Tomike Adeoye and the maltina brand

Power of Influencer markerting II: Tomike Adeoye and The Maltina Brand

As we stated in the last post, influencer marketing is an important PR strategy that should be included in business markerting. In today's article, we will look at the benefits of having the right influencers market your brand. We will examine Tomike Adeoye's impact on the maltina brand and explore how this collaboration has received…

Read More

Leveraging PR practices to enhance your leadership profile.

Forbes defined leadership as, a process of social influence which maximizes the effort of others towards the achievement of a goal, they also mentioned an important point that leadership is beyond seniority or hierarchy in a company, it’s about visibility, influence, and impact. A leader's ability to lead effectively is greatly influenced by how others…

Read More