PR agency in Surulere Archives

Lessons from Iconic Nigerian PR Campaigns: A Look Back at 2024

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategy, Public RelationsDecember 21, 2024149Views 0Likes 0Comments

Remember the Mama, You Too Good o! Campaign? It was a stroke of marketing genius that took over Nigeria. The catchy jingle became an anthem of comfort, turning Indomie noodles into a cultural staple. That campaign went beyond selling noodles; it built a lasting legacy of talkability. In the years since, Nigerian brands have embraced…

Wrapping Up 2024: How Strategic PR Can Set the Stage for a Resilient 2025

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, Public Relations, strategic PRDecember 9, 2024114Views 0Likes 0Comments

Remember how every time Funke Akindele releases a blockbuster movie, her marketing strategy gets everyone talking? It’s always a banger, not just because of the movie itself, but because of her marketing process. She doesn’t just announce a film; she builds anticipation through an all-encompassing PR strategy. From perfectly timed teasers and social media buzz…

Managing Identity and Representation in PR: Lessons from Chidimma Adetshina

brand positioning, identity in PR, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tacticDecember 1, 2024131Views 0Likes 0Comments

Remember when Serena Williams first burst onto the global tennis scene, she wasn’t just another athlete, she was a trailblazer in every sense of the word. With her powerful playing style and unapologetic confidence, she shattered stereotypes in a sport that historically celebrated conformity. But her journey to greatness wasn’t without its challenges. Serena faced…

Entrepreneur-Influencers: How Nigerian Business Owners Are Building Personal Brands to Drive Business Growth

brand advocacy, brand positioning, influential markerting, PR Agency in Lagos, PR Agency in Nigeria, PR agency in SurulereNovember 16, 2024251Views 0Likes 0Comments

Picture a business owner who starts by selling a product, but their success soon transcends the product itself because of their personal brand. This individual shares their daily routines, challenges, victories, and motivations with millions of online followers. Through this personal connection, they build a loyal community that is inspired by and invested in their…

The Power of Subject-Driven PR: How a Story Choice Can Spark Talkability

PR strategy, PR tactic, public relations, public relations agency in lagos, public relation in surulere, public relations agency in nigeria, Strategy, subject driven PRNovember 11, 2024111Views 0Likes 0Comments

Not long ago, Fathia Balogun dropped a teaser for her new film, a biopic on the iconic and polarizing Yoruba figure, Efunroye Tinubu. Almost instantly, the internet buzzed with debate, opinion, and intense reactions. Some hailed the project as a long-awaited tribute to an important historical figure, on the other hand, Journalists like…

Are Public Rivalries Profitable for PR? Examining the Case of Davido vs. Wizkid, Elon Musk vs. Mark Zuckerberg, and Beyond.

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, public rivalryOctober 20, 2024284Views 0Likes 0Comments

Just like the endless debates from our school days, some rivalries seem destined to go on without a clear winner. Take the famous jollof rice feud: Nigerian jollof vs. Ghanaian jollof, a debate that has turned a simple rice dish into a cultural icon. In the same way, Nigeria’s Afrobeats scene has seen its own…

Event Sponsorship in Nigeria: How Brands Can Maximize Exposure through Local Events

brand positioning, brand visibility, event sponsorship in NIgeria, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategyOctober 5, 2024209Views 0Likes 0Comments

Imagine walking through the vibrant streets of Ijebu Ode during the annual Ojude Oba Festival. The air is alive with the rhythmic beat of traditional drums, the vibrant colors of elaborate outfits, and the laughter of thousands of people joyfully celebrating their rich Yoruba heritage. As cultural troupes parade by, one brand’s presence truly stands…

Effective Personal Branding for Creatives: A Case Study of Temi Otedola and Falz

brand positioning, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in SurulereSeptember 29, 2024127Views 0Likes 0Comments

I remember watching Temi Otedola random vlog asking, “What if I recorded every day of my life forever?” It’s a playful question, but it reveals something deeper about the power of personal branding, and that brings us to the question, What is Personal branding? Personal branding for creatives is more than just their appearance…

Leveraging Media Opportunities to Elevate Your Brand: Using TV Shows to Boost Brand Visibility

brand sponsorships, brand visibility, PR Agency in Lagos, PR Agency in Nigeria, PR agency in SurulereSeptember 21, 2024145Views 0Likes 0Comments

Effective public relations entails utilizing high-exposure channels that directly engage the target audience. One such strategy is to tie your business with famous television shows. Brands may reach millions of people and establish long-term recognition by strategically sponsoring or collaborating with television programs. This strategy has shown to be extremely beneficial for brands which have…

How to handle Criticism from an Influencer: Opeyemi Famakin vs Cubana Chiefpriest

influencer criticism, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR tactic, StrategySeptember 14, 2024225Views 0Likes 0Comments

Criticism, while difficult to accept, is an unavoidable part of running a business; influencer reviews, in particular, may have a significant impact on how a brand is seen. Their feedback, whether positive or negative, can make or eradicate a business. For many brands, a negative review from a prominent critic might be a crisis. But…

How PR Crisis Management Can Make or Break Brands and Public Figures in Nigeria

crisis management, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, reputation managementSeptember 7, 2024126Views 0Likes 0Comments

Johnson & Johnson in 1982 was hit by a crisis that could have destroyed the company. Several people died after taking cyanide-laced Tylenol capsules, sending the public into panic. For many brands, such a disaster would have been the end, but Johnson & Johnson responded swiftly and decisively. Instead of deflecting blame or staying silent,…

publicity stunt in nigerian music industry

Leveraging mild publicity stunts in Nigeria music industry

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntSeptember 1, 2024177Views 0Likes 0Comments

Publicity stunts are nothing new, but the Nigerian music scene has adopted a more refined approach. Instead of exaggerated antics that risk backfiring, artists now opt for controlled, deliberate actions that spark curiosity and conversation. These publicity stunts in Nigeria's music industry often include social media teasers, surprise releases, or staged events designed to keep…

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