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Leveraging PR practices to enhance your leadership profile.

Forbes defined leadership as, a process of social influence which maximizes the effort of others towards the achievement of a goal, they also mentioned an important point that leadership is beyond seniority or hierarchy in a company, it’s about visibility, influence, and impact. A leader's ability to lead effectively is greatly influenced by how others…

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tunde onakoya personal branding

Personal Branding &Reputation Building Lessons from Tunde Onakoya

After surpassing his initial target of 58 hours for his chess marathon, Tunde Onakoya, the Nigerian chess-master raised over one million dollars to support chess education for the underprivileged in Africa, especially in his home country, Nigeria. Through this, Tunde has successfully set a great example in leadership for young people in Nigeria and the…

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How to Choose the Right Communication Channel for your brand

Effective communication has always been a cornerstone to business operations. When starting a business one of the essential strategies to consider is the messaging platforms that is best suitable and conveys your brands message and values. Many business owners make the mistake of just choosing any communication channel without carefully analyzing which…

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5 strategies to boost your brand profitability


When running a business one of the key factors to determine the success of that business is its brand profitability. Regardless of the competitiveness of the business landscape, increasing your company's profitability requires methods that can propel your brand ahead of the competition. In this blog post, we will share five techniques that can increase…

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importance of media to businesses

Importance of the Media to Businesses

In the advancing, interconnected world of today, the media a very crucial role in the success of businesses all over the world today. Whether be it the traditional media which consists of the newspapers and televisions or the ever-developing digital landscape encompassing the social media and digital publications, the media has become an essential tool…

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why investor relations is essential for startups

The importance of investor relations for startups and SME’s

 Startups and Small medium-sized businesses (SME’s) are the cornerstones of innovation and the driving force of national economic growth. They frequently inspire industries with new ideas and agility, but they also face certain difficulties, primary among them being obtaining the funding required to expand and grow. This is where investor relations come into play, as…

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The deliberate strategic technique of personal branding involves defining and communicating your unique value proposition. According to a comment attributed to Amazon founder Jeff Bezos, "your brand is what people say about you when you're not in the room." It is the combination of the associations, assumptions, sentiments, attitudes, and expectations that people have about…

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how to write a press release

Optimize Your PR Strategy: A Step-by-Step Guide to Writing a Press Release for Maximum Impact

“A press release is a vital tool for companies to communicate information, share official statements, and engage with the media and the general public. It serves multiple purposes, including inviting members of the press to events or helping them craft compelling stories on specific issues. At times, it is directly intended for public consumption.”

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5 strategies for building brand awareness. Prime88 Concepts

Enhancing your Brand’s reach; 5 strategies for building brand awareness

One of the biggest problems affecting business owners is their inability to bring in enough money to support their brand. In order for your audience to comprehend, remember, and feel at ease with your brand, brand awareness is crucial. The five main strategies covered in this article will help you build your brand’s recognition. …

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Effective Internal Communication Strategies For Businesses

The success of any organization hinges on how well its members communicate internally. If you're a business owner seeking to enhance your internal communication, you're in the right place. This article demystifies effective Internal Communication Strategies, providing practical insights that you can implement today. Understanding the Basics of Internal Communication Internal communication is the…

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