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Tag: PR agency in Lagos

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influencer criticism

How to handle Criticism from an Influencer: Opeyemi Famakin vs Cubana Chiefpriest

influencer criticism, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR tactic, Strategy5 days ago19Views0Likes0Comments
Criticism, while difficult to accept, is an unavoidable part of running a business; influencer reviews, in particular, may have a significant impact on how a brand is seen. Their feedback, whether positive or negative, can make or eradicate a business. For many brands, a negative review from a prominent critic might be a crisis. But…

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crisis management

How PR Crisis Management Can Make or Break Brands and Public Figures in Nigeria

crisis management, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, reputation managementSeptember 7, 202439Views0Likes0Comments
Johnson & Johnson in 1982 was hit by a crisis that could have destroyed the company. Several people died after taking cyanide-laced Tylenol capsules, sending the public into panic. For many brands, such a disaster would have been the end, but Johnson & Johnson responded swiftly and decisively. Instead of deflecting blame or staying silent,…

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publicity stunt in nigerian music industry

Leveraging mild publicity stunts in Nigeria music industry

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntSeptember 1, 202450Views0Likes0Comments
Publicity stunts are nothing new, but the Nigerian music scene has adopted a more refined approach. Instead of exaggerated antics that risk backfiring, artists now opt for controlled, deliberate actions that spark curiosity and conversation. These publicity stunts in Nigeria's music industry often include social media teasers, surprise releases, or staged events designed to keep…

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celebrities media training

The Internet VS Farouk Oreagba; Why Celebrities Need Media Training.

media training,, PR Agency in Lagos, PR Agency in Nigeria, PR agency in SurulereAugust 25, 202451Views0Likes0Comments
When you’re a celebrity, every word can ignite the internet. Farooq Oreagba, known as the "King of Steeze," recently sparked an online uproar. A video of him drew both praise and criticism, especially from Nigerian women. This mixed reaction highlights a crucial issue: how celebrities manage their public image. Farooq's situation underscores the need for…

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sport sponsorship

The Impact of sport sponsorship in brand visibility in Nigeria

brand visibility, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, sport sponsorshipAugust 11, 202471Views0Likes0Comments
The atmosphere was electric as Nigerians gathered around their TVs, hearts thumping with hope and pride. It was the finals of the 2021 Tokyo Olympics, and all eyes were on Tobi Amusan, the young Nigerian hurdler who had caught the nation's attention. Though many doubted her ability to reach the top, the country rallied behind…

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nigerian social media challenges

Harnessing the Influence of Nigerian youth for brand advocacy

brand advocacy, Marketing, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, StrategyAugust 3, 202470Views0Likes0Comments
Understanding and effectively connecting with Nigerian youth has become a top issue for firms seeking to attract the attention of the younger generation. With over 60% of the population under 25, young Nigerians are more than simply consumers; they are powerful influencers who may have a big impact on brand promotion and loyalty. Engaging with…

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PR tactic

GWR as a PR Tactic or Tool: The Fola David Example

brand positioning, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntJuly 27, 202460Views0Likes0Comments
Every brand owner aspires to stand out in a crowded marketplace. While many think that extensive advertising and marketing are the only ways to elevate their profile, numerous other strategies can make a business truly distinctive. Incorporating PR tactics is one such powerful approach to boost visibility and enhance a brand's presence. What is a…

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the power of brand positioning

How GTBank and Innoson motors are able to stand out in the Nigerian market

brand positioning, PR Agency in Lagos, PR Agency in Nigeria, PR agency in SurulereJuly 21, 202481Views0Likes0Comments
Brand positioning is an important factor that can make or break a company. It entails generating a distinct impression in the consumer's mind that sets a brand apart from its competitors. In Nigeria's highly competitive economic sector, certain companies have successfully carved out distinct places for themselves, continually gaining consumers' attention and allegiance. GTBank and…

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the role of corporate social responsibility in building brand loyalty

The Role of Corporate Social Responsibility in Building Brand Loyalty

corporate social responsibility, entrepreneurs, leadership, PR Agency in Lagos, PR Agency in Nigeria, StrategyJuly 7, 202499Views0Likes0Comments
Corporate Social Responsibility (CSR) is now a strategic instrument that is essential to the day-to-day operations of businesses, rather than just being a philanthropic activity. Companies such as First Bank and MTN in Nigeria have shown how strong brand names and increased brand loyalty can be achieved through effective corporate social responsibility. Let's examine the…

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ojude oba 2024

How Ojude Oba became the talk of town: Media Relations and Events

influential markerting, media relations, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, StrategyJuly 1, 2024116Views0Likes0Comments
In the days following Eid al-Kabir in 2023, the internet buzzed with vibrant videos of the Ojude Oba festival. These clips spread rapidly from blog to blog, capturing the festival’s dazzling displays and cultural richness. Notably, Niyi Fagbemi, a renowned Nigerian photographer and filmmaker, created these captivating videos. His footage brought the festival to life,…

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the role of online repuatation manage,ent

The Role of Online reputation management in PR

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, Public Relations, StrategyJune 22, 202470Views0Likes0Comments
Online reputation management (ORM) is a critical component of public relations, these two strategies can either work together to paint your brand in a positive light or in a negative light. As consumers increasingly rely on online reviews, social media, and other digital platforms to make purchasing decisions, managing your online reputation is more important…

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PR and advertising campaigns that has made history in Nigeria

PR and advertising campaigns that have made history in Nigeria.

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategy, StrategyJune 9, 2024135Views0Likes0Comments
Public relations (PR) and advertising campaigns have the potential to influence public perception, behavior, and create significant social change. Several public relations initiatives in Nigeria have created history by capturing the audience's attention and leaving an indelible impression. Here, we look at some of the most notable public relations campaigns that have resonated with…

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