Play Open
The Role of Corporate Social Responsibility in Building Brand Loyalty

Archive

Tag: mtn

The Role of Corporate Social Responsibility in Building Brand Loyalty
corporate social responsibility entrepreneurs leadership PR Agency in Lagos PR Agency in Nigeria Strategy • July 7, 2024
The Role of Corporate Social Responsibility in Building Brand Loyalty

Corporate Social Responsibility (CSR) is now a strategic instrument that is essential to the day-to-day operations of businesses, rather than just being a philanthropic activity. Companies such as First Bank and MTN in Nigeria have shown how strong brand names and increased brand loyalty can be achieved through effective corporate social responsibility. Let’s examine the broader ramifications of CSR as.. Read more

The Power of Publicity Stunt in Public relations and Markerting
Marketing PR Agency in Lagos PR Agency in Nigeria PR agency in Surulere PR strategy Public Relations publicity stunt Strategy • June 1, 2024
The Power of Publicity Stunt in Public relations and Markerting

Publicity stunts are among the most infamous public relations and marketing tactics. For decades, they have played a key role in memorable PR and marketing campaigns. These eye-catching events create buzz, media coverage, and public interest in a product, service, or brand. Though often controversial, when implemented properly, they can be highly effective. This blog post examines why people undertake.. Read more