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managing identity and representation in PR

Managing Identity and Representation in PR: Lessons from Chidimma Adetshina

Remember when Serena Williams first burst onto the global tennis scene, she wasn’t just another athlete, she was a trailblazer in every sense of the word. With her powerful playing style and unapologetic confidence, she shattered stereotypes in a sport that historically celebrated conformity. But her journey to greatness wasn’t without its challenges. Serena faced…

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crisis management

How PR Crisis Management Can Make or Break Brands and Public Figures in Nigeria

Johnson & Johnson in 1982 was hit by a crisis that could have destroyed the company. Several people died after taking cyanide-laced Tylenol capsules, sending the public into panic. For many brands, such a disaster would have been the end, but Johnson & Johnson responded swiftly and decisively. Instead of deflecting blame or staying silent,…

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