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The Role of Corporate Social Responsibility in Building Brand Loyalty

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The Role of Corporate Social Responsibility in Building Brand Loyalty
corporate social responsibility entrepreneurs leadership PR Agency in Lagos PR Agency in Nigeria Strategy • July 7, 2024
The Role of Corporate Social Responsibility in Building Brand Loyalty

Corporate Social Responsibility (CSR) is now a strategic instrument that is essential to the day-to-day operations of businesses, rather than just being a philanthropic activity. Companies such as First Bank and MTN in Nigeria have shown how strong brand names and increased brand loyalty can be achieved through effective corporate social responsibility. Let’s examine the broader ramifications of CSR as.. Read more

How Ojude Oba became the talk of town: Media Relations and Events
influential markerting media relations PR Agency in Lagos PR Agency in Nigeria PR agency in Surulere PR strategy Strategy • July 1, 2024
How Ojude Oba became the talk of town: Media Relations and Events

In the days following Eid al-Kabir in 2023, the internet buzzed with vibrant videos of the Ojude Oba festival. These clips spread rapidly from blog to blog, capturing the festival’s dazzling displays and cultural richness. Notably, Niyi Fagbemi, a renowned Nigerian photographer and filmmaker, created these captivating videos. His footage brought the festival to life, captivating audiences worldwide and showcasing.. Read more

The Role of Online reputation management in PR
PR Agency in Lagos PR Agency in Nigeria PR agency in Surulere PR strategy Public Relations Strategy • June 22, 2024
The Role of Online reputation management in PR

Online reputation management (ORM) is a critical component of public relations, these two strategies can either work together to paint your brand in a positive light or in a negative light. As consumers increasingly rely on online reviews, social media, and other digital platforms to make purchasing decisions, managing your online reputation is more important than ever. In this blog.. Read more

PR and advertising campaigns that have made history in Nigeria.
PR Agency in Lagos PR Agency in Nigeria PR agency in Surulere PR and advertising campaign PR strategy Strategy • June 9, 2024
PR and advertising campaigns that have made history in Nigeria.

Public relations (PR) and advertising campaigns have the potential to influence public perception, behavior, and create significant social change. Several public relations initiatives in Nigeria have created history by capturing the audience’s attention and leaving an indelible impression. Here, we look at some of the most notable public relations campaigns that have resonated with Nigerians and beyond. Indomie “mum like.. Read more

The Power of Publicity Stunt in Public relations and Markerting
Marketing PR Agency in Lagos PR Agency in Nigeria PR agency in Surulere PR strategy Public Relations publicity stunt Strategy • June 1, 2024
The Power of Publicity Stunt in Public relations and Markerting

Publicity stunts are among the most infamous public relations and marketing tactics. For decades, they have played a key role in memorable PR and marketing campaigns. These eye-catching events create buzz, media coverage, and public interest in a product, service, or brand. Though often controversial, when implemented properly, they can be highly effective. This blog post examines why people undertake.. Read more

Power of Influencer markerting II: Tomike Adeoye and The Maltina Brand
influential markerting PR Agency in Lagos PR Agency in Nigeria PR agency in Surulere PR strategy Strategy • May 26, 2024
Power of Influencer markerting II: Tomike Adeoye and The Maltina Brand

As we stated in the last post, influencer marketing is an important PR strategy that should be included in business markerting. In today’s article, we will look at the benefits of having the right influencers market your brand. We will examine Tomike Adeoye’s impact on the maltina brand and explore how this collaboration has received a lot of attention, since.. Read more

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