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how to build a PR strategy that drives authentic engagement

How to Build a PR Strategy That Drives Authentic Engagement

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, Public Relations, strategic PR, StrategyFebruary 18, 2025415Views0Likes0Comments
Every Valentine’s season, Kabusa Oriental Choir delivers their signature heartbreak anthems, and the internet goes wild. From Valentine Is Coming (Volume 1) to their latest Volume 5, their hilarious takes on love and singleness have become a tradition. Whether you’re single or in a relationship, you can’t help but engage, reposting, commenting, or even using…

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fathia balagun and tinubu efuronye

The Power of Subject-Driven PR: How a Story Choice Can Spark Talkability

PR strategy, PR tactic, public relations, public relations agency in lagos, public relation in surulere, public relations agency in nigeria, Strategy, subject driven PRNovember 11, 2024293Views0Likes0Comments
Not long ago, Fathia Balogun dropped a teaser for her new film, a biopic on the iconic and polarizing Yoruba figure, Efunroye Tinubu. Almost instantly, the internet buzzed with debate, opinion, and intense reactions. Some hailed the project as a long-awaited tribute to an important historical figure, on the other hand, Journalists like…

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influencer criticism

How to handle Criticism from an Influencer: Opeyemi Famakin vs Cubana Chiefpriest

influencer criticism, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR tactic, StrategySeptember 14, 2024698Views0Likes0Comments
Criticism, while difficult to accept, is an unavoidable part of running a business; influencer reviews, in particular, may have a significant impact on how a brand is seen. Their feedback, whether positive or negative, can make or eradicate a business. For many brands, a negative review from a prominent critic might be a crisis. But…

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publicity stunts in nollywood

Leveraging Mild Publicity Stunts: How Nollywood is Redefining Movie Promotion

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stunt, StrategyAugust 18, 2024597Views0Likes0Comments
Envision a film industry in which the true drama frequently occurs off-screen. In Nollywood, directors and actors have mastered the art of creating not only fascinating stories, but also the ideal publicity stunt to entice you. Every movie release is an opportunity to engage an audience, and some producers are going above and beyond standard…

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nigerian social media challenges

Harnessing the Influence of Nigerian youth for brand advocacy

brand advocacy, Marketing, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, StrategyAugust 3, 2024558Views0Likes0Comments
Understanding and effectively connecting with Nigerian youth has become a top issue for firms seeking to attract the attention of the younger generation. With over 60% of the population under 25, young Nigerians are more than simply consumers; they are powerful influencers who may have a big impact on brand promotion and loyalty. Engaging with…

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the role of corporate social responsibility in building brand loyalty

The Role of Corporate Social Responsibility in Building Brand Loyalty

corporate social responsibility, entrepreneurs, leadership, PR Agency in Lagos, PR Agency in Nigeria, StrategyJuly 7, 2024637Views0Likes0Comments
Corporate Social Responsibility (CSR) is now a strategic instrument that is essential to the day-to-day operations of businesses, rather than just being a philanthropic activity. Companies such as First Bank and MTN in Nigeria have shown how strong brand names and increased brand loyalty can be achieved through effective corporate social responsibility. Let's examine the…

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ojude oba 2024

How Ojude Oba became the talk of town: Media Relations and Events

influential markerting, media relations, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, StrategyJuly 1, 2024569Views0Likes0Comments
In the days following Eid al-Kabir in 2023, the internet buzzed with vibrant videos of the Ojude Oba festival. These clips spread rapidly from blog to blog, capturing the festival’s dazzling displays and cultural richness. Notably, Niyi Fagbemi, a renowned Nigerian photographer and filmmaker, created these captivating videos. His footage brought the festival to life,…

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the role of online repuatation manage,ent

The Role of Online reputation management in PR

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, Public Relations, StrategyJune 22, 2024311Views0Likes0Comments
Online reputation management (ORM) is a critical component of public relations, these two strategies can either work together to paint your brand in a positive light or in a negative light. As consumers increasingly rely on online reviews, social media, and other digital platforms to make purchasing decisions, managing your online reputation is more important…

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PR and advertising campaigns that has made history in Nigeria

PR and advertising campaigns that have made history in Nigeria.

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategy, StrategyJune 9, 20242KViews0Likes0Comments
Public relations (PR) and advertising campaigns have the potential to influence public perception, behavior, and create significant social change. Several public relations initiatives in Nigeria have created history by capturing the audience's attention and leaving an indelible impression. Here, we look at some of the most notable public relations campaigns that have resonated with…

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publicity stunt in PR

The Power of Publicity Stunt in Public relations and Markerting

Marketing, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, Public Relations, publicity stunt, StrategyJune 1, 2024540Views0Likes0Comments
Publicity stunts are among the most infamous public relations and marketing tactics. For decades, they have played a key role in memorable PR and marketing campaigns. These eye-catching events create buzz, media coverage, and public interest in a product, service, or brand. Though often controversial, when implemented properly, they can be highly effective. This blog…

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Tomike Adeoye and the maltina brand

Power of Influencer markerting II: Tomike Adeoye and The Maltina Brand

influential markerting, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, StrategyMay 26, 2024739Views0Likes0Comments
As we stated in the last post, influencer marketing is an important PR strategy that should be included in business markerting. In today's article, we will look at the benefits of having the right influencers market your brand. We will examine Tomike Adeoye's impact on the maltina brand and explore how this collaboration has received…

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Tomike Adeoye and the maltina brand

Power of Influencer markerting II: Tomike Adeoye and The Maltina Brand

influential markerting, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, StrategyMay 25, 2024496Views0Likes0Comments
As we stated in the last post, influencer marketing is an important PR strategy that should be included in business markerting. In today's article, we will look at the benefits of having the right influencers market your brand. We will examine Tomike Adeoye's impact on the maltina brand and explore how this collaboration has received…

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