Thought leadership builds credibility in business. By consistently sharing valuable insights, leading meaningful conversations, and positioning yourself as a reliable voice in your industry, you show your audience that you understand their needs and can provide real solutions.
Public Relations (PR) plays a powerful role in driving business growth by building trust, managing brand reputation, and creating meaningful connections with target audiences. Effective PR strategies help businesses boost visibility, attract customers, and strengthen credibility all essential for long-term success
As a small business owner, you need PR
strategies too. From building credibility to staying top of mind with your audience. PR helps you create the right perception from the start. In this guide, we break down simple, effective PR strategies every small business owner should implement from day one, including storytelling, media visibility,…
Remember Omoni Oboli’s "Love in Every Word"? It dropped like a quiet storm, yet within two days of release, Omoni Oboli’s Love in Every Word already had over 3 million views. The numbers told one part of the story, but the audience's reaction revealed a deeper narrative. Despite facing a copyright claim that temporarily affected…
Every Valentine’s season, Kabusa Oriental Choir delivers their signature heartbreak anthems, and the internet goes wild. From Valentine Is Coming (Volume 1) to their latest Volume 5, their hilarious takes on love and singleness have become a tradition. Whether you’re single or in a relationship, you can’t help but engage, reposting, commenting, or even using…
Remember how last December, the tag Detty December wasn’t just a trend but a full-blown reality? People flew in from the diaspora to enjoy, have fun, and party in Lagos. From concerts to beach outings, the city buzzed with endless energy. Brands didn’t just sit back; they jumped on the opportunity, creating campaigns that resonated…
Remember how every time Funke Akindele releases a blockbuster movie, her marketing strategy gets everyone talking? It’s always a banger, not just because of the movie itself, but because of her marketing process. She doesn’t just announce a film; she builds anticipation through an all-encompassing PR strategy. From perfectly timed teasers and social media buzz…
