Public Relations Archives - Prime88 Concepts

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How Thought Leadership Builds Credibility in Business

leadership, Public Relations, strategic PRNovember 1, 20259Views 0Likes 0Comments

Thought leadership builds credibility in business. By consistently sharing valuable insights, leading meaningful conversations, and positioning yourself as a reliable voice in your industry, you show your audience that you understand their needs and can provide real solutions.

The Role of Public Relations in Business Growth

entrepreneurs, Public Relations, strategic PROctober 27, 202533Views 0Likes 0Comments

Public Relations (PR) plays a powerful role in driving business growth by building trust, managing brand reputation, and creating meaningful connections with target audiences. Effective PR strategies help businesses boost visibility, attract customers, and strengthen credibility all essential for long-term success

Why Public Relations(PR) Is a Long-term Game

Brand PR, PR strategy, Public RelationsOctober 24, 202530Views 0Likes 0Comments

Public relations (PR) is a long-term game because it focuses on building lasting relationships, credibility, and trust. True PR success comes from consistent communication, authentic storytelling, and a strategic effort to shape how people perceive a brand over time.

How to Align PR Strategies with Business Objectives

Brand PR, PR strategy, Public RelationsOctober 4, 202576Views 0Likes 0Comments

Aligning PR strategies with business objectives ensures that every campaign contributes directly to growth, reputation, and long-term success. Instead of treating public relations as a stand-alone effort, businesses can connect storytelling, media outreach, and brand positioning with clear organizational goals such as sales, market expansion, or customer trust. This alignment not only maximizes ROI but…

Top PR Trends Shaping the Future of Brand Communication in the Second Quarter of 2025

brand positioning, Brand PR, communication, Public RelationsJuly 18, 2025207Views 0Likes 0Comments

In 2025, the rules of brand communication are being rewritten faster than ever. In this second quarter, businesses and PR professionals are embracing trends that merge technology with storytelling, helping brands stay relevant in a noisy digital space. These trends are shaping how brands speak, connect, and engage with their audiences. Whether you’re a business…

How to Build a PR Strategy That Drives Authentic Engagement

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, Public Relations, strategic PR, StrategyFebruary 18, 2025475Views 0Likes 0Comments

Every Valentine’s season, Kabusa Oriental Choir delivers their signature heartbreak anthems, and the internet goes wild. From Valentine Is Coming (Volume 1) to their latest Volume 5, their hilarious takes on love and singleness have become a tradition. Whether you’re single or in a relationship, you can’t help but engage, reposting, commenting, or even using…

Lessons from Iconic Nigerian PR Campaigns: A Look Back at 2024

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategy, Public RelationsDecember 21, 20242KViews 0Likes 0Comments

Remember the Mama, You Too Good o! Campaign? It was a stroke of marketing genius that took over Nigeria. The catchy jingle became an anthem of comfort, turning Indomie noodles into a cultural staple. That campaign went beyond selling noodles; it built a lasting legacy of talkability. In the years since, Nigerian brands have embraced…

Wrapping Up 2024: How Strategic PR Can Set the Stage for a Resilient 2025

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, Public Relations, strategic PRDecember 9, 2024498Views 0Likes 0Comments

Remember how every time Funke Akindele releases a blockbuster movie, her marketing strategy gets everyone talking? It’s always a banger, not just because of the movie itself, but because of her marketing process. She doesn’t just announce a film; she builds anticipation through an all-encompassing PR strategy. From perfectly timed teasers and social media buzz…

the role of online repuatation manage,ent

The Role of Online reputation management in PR

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, Public Relations, StrategyJune 22, 2024333Views 0Likes 0Comments

Online reputation management (ORM) is a critical component of public relations, these two strategies can either work together to paint your brand in a positive light or in a negative light. As consumers increasingly rely on online reviews, social media, and other digital platforms to make purchasing decisions, managing your online reputation is more important…

The Power of Publicity Stunt in Public relations and Markerting

Marketing, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, Public Relations, publicity stunt, StrategyJune 1, 2024582Views 0Likes 0Comments

Publicity stunts are among the most infamous public relations and marketing tactics. For decades, they have played a key role in memorable PR and marketing campaigns. These eye-catching events create buzz, media coverage, and public interest in a product, service, or brand. Though often controversial, when implemented properly, they can be highly effective. This blog…

Personal Branding &Reputation Building Lessons from Tunde Onakoya

Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, Public RelationsMay 1, 2024579Views 3Likes 0Comments

After surpassing his initial target of 58 hours for his chess marathon, Tunde Onakoya, the Nigerian chess-master raised over one million dollars to support chess education for the underprivileged in Africa, especially in his home country, Nigeria. Through this, Tunde has successfully set a great example in leadership for young people in Nigeria and the…

How to Choose the Right Communication Channel for your brand

communication, Marketing, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, Public RelationsApril 20, 2024342Views 0Likes 0Comments

Effective communication has always been a cornerstone to business operations. When starting a business one of the essential strategies to consider is the messaging platforms that is best suitable and conveys your brands message and values. Many business owners make the mistake of just choosing any communication channel without carefully analyzing which…

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