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How to handle Criticism from an Influencer: Opeyemi Famakin vs Cubana Chiefpriest

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How to handle Criticism from an Influencer: Opeyemi Famakin vs Cubana Chiefpriest
How to handle Criticism from an Influencer: Opeyemi Famakin vs Cubana Chiefpriest

Criticism, while difficult to accept, is an unavoidable part of running a business; influencer reviews, in particular, may have a significant impact on how a brand is seen. Their feedback, whether positive or negative, can make or eradicate a business. For many brands, a negative review from a prominent critic might be a crisis. But is it truly a crisis,.. Read more

Leveraging mild publicity stunts in Nigeria music industry
Leveraging mild publicity stunts in Nigeria music industry

Publicity stunts are nothing new, but the Nigerian music scene has adopted a more refined approach. Instead of exaggerated antics that risk backfiring, artists now opt for controlled, deliberate actions that spark curiosity and conversation. These publicity stunts in Nigeria’s music industry often include social media teasers, surprise releases, or staged events designed to keep fans engaged and wanting more… Read more

Leveraging Mild Publicity Stunts: How Nollywood is Redefining Movie Promotion
Leveraging Mild Publicity Stunts: How Nollywood is Redefining Movie Promotion

Envision a film industry in which the true drama frequently occurs off-screen. In Nollywood, directors and actors have mastered the art of creating not only fascinating stories, but also the ideal publicity stunt to entice you. Every movie release is an opportunity to engage an audience, and some producers are going above and beyond standard promotion, opting for subtle but.. Read more

GWR as a PR Tactic or Tool: The Fola David Example
GWR as a PR Tactic or Tool: The Fola David Example

Every brand owner aspires to stand out in a crowded marketplace. While many think that extensive advertising and marketing are the only ways to elevate their profile, numerous other strategies can make a business truly distinctive. Incorporating PR tactics is one such powerful approach to boost visibility and enhance a brand’s presence. What is a PR tactic? PR tactics are.. Read more

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