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unlocking the power of earned PR

Unlocking the Power of Earned PR: How Omoni Oboli’s Films Leverage Authentic Storytelling to Drive Organic Buzz

brand positioning, brand visibility, Earned PR, PR strategy, PR tactic, strategic PRMarch 28, 2025663Views1Like0Comments
Remember Omoni Oboli’s "Love in Every Word"? It dropped like a quiet storm, yet within two days of release, Omoni Oboli’s Love in Every Word already had over 3 million views. The numbers told one part of the story, but the audience's reaction revealed a deeper narrative. Despite facing a copyright claim that temporarily affected…

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how nigerian brands can leverage opportunities for maximum PR impact in 2025

How Brands Can Leverage Opportunities for Maximum PR Impact in 2025

brand positioning, identity in PR, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, strategic PRJanuary 25, 2025395Views0Likes0Comments
Remember how last December, the tag Detty December wasn’t just a trend but a full-blown reality? People flew in from the diaspora to enjoy, have fun, and party in Lagos. From concerts to beach outings, the city buzzed with endless energy. Brands didn’t just sit back; they jumped on the opportunity, creating campaigns that resonated…

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how strategic PR can set the stage for a resilient 2025

Wrapping Up 2024: How Strategic PR Can Set the Stage for a Resilient 2025

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, Public Relations, strategic PRDecember 9, 2024499Views0Likes0Comments
Remember how every time Funke Akindele releases a blockbuster movie, her marketing strategy gets everyone talking? It’s always a banger, not just because of the movie itself, but because of her marketing process. She doesn’t just announce a film; she builds anticipation through an all-encompassing PR strategy. From perfectly timed teasers and social media buzz…

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managing identity and representation in PR

Managing Identity and Representation in PR: Lessons from Chidimma Adetshina

brand positioning, identity in PR, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tacticDecember 1, 2024417Views0Likes0Comments
Remember when Serena Williams first burst onto the global tennis scene, she wasn’t just another athlete, she was a trailblazer in every sense of the word. With her powerful playing style and unapologetic confidence, she shattered stereotypes in a sport that historically celebrated conformity. But her journey to greatness wasn’t without its challenges. Serena faced…

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fathia balagun and tinubu efuronye

The Power of Subject-Driven PR: How a Story Choice Can Spark Talkability

PR strategy, PR tactic, public relations, public relations agency in lagos, public relation in surulere, public relations agency in nigeria, Strategy, subject driven PRNovember 11, 2024329Views0Likes0Comments
Not long ago, Fathia Balogun dropped a teaser for her new film, a biopic on the iconic and polarizing Yoruba figure, Efunroye Tinubu. Almost instantly, the internet buzzed with debate, opinion, and intense reactions. Some hailed the project as a long-awaited tribute to an important historical figure, on the other hand, Journalists like…

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public rivalries in PR

Are Public Rivalries Profitable for PR? Examining the Case of Davido vs. Wizkid, Elon Musk vs. Mark Zuckerberg, and Beyond.

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, public rivalryOctober 20, 2024865Views0Likes0Comments
Just like the endless debates from our school days, some rivalries seem destined to go on without a clear winner. Take the famous jollof rice feud: Nigerian jollof vs. Ghanaian jollof, a debate that has turned a simple rice dish into a cultural icon. In the same way, Nigeria’s Afrobeats scene has seen its own…

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influencer criticism

How to handle Criticism from an Influencer: Opeyemi Famakin vs Cubana Chiefpriest

influencer criticism, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR tactic, StrategySeptember 14, 2024748Views0Likes0Comments
Criticism, while difficult to accept, is an unavoidable part of running a business; influencer reviews, in particular, may have a significant impact on how a brand is seen. Their feedback, whether positive or negative, can make or eradicate a business. For many brands, a negative review from a prominent critic might be a crisis. But…

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publicity stunt in nigerian music industry

Leveraging mild publicity stunts in Nigeria music industry

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntSeptember 1, 2024735Views0Likes0Comments
Publicity stunts are nothing new, but the Nigerian music scene has adopted a more refined approach. Instead of exaggerated antics that risk backfiring, artists now opt for controlled, deliberate actions that spark curiosity and conversation. These publicity stunts in Nigeria's music industry often include social media teasers, surprise releases, or staged events designed to keep…

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publicity stunts in nollywood

Leveraging Mild Publicity Stunts: How Nollywood is Redefining Movie Promotion

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stunt, StrategyAugust 18, 2024651Views0Likes0Comments
Envision a film industry in which the true drama frequently occurs off-screen. In Nollywood, directors and actors have mastered the art of creating not only fascinating stories, but also the ideal publicity stunt to entice you. Every movie release is an opportunity to engage an audience, and some producers are going above and beyond standard…

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PR tactic

GWR as a PR Tactic or Tool: The Fola David Example

brand positioning, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntJuly 27, 2024491Views0Likes0Comments
Every brand owner aspires to stand out in a crowded marketplace. While many think that extensive advertising and marketing are the only ways to elevate their profile, numerous other strategies can make a business truly distinctive. Incorporating PR tactics is one such powerful approach to boost visibility and enhance a brand's presence. What is a…

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