Skip to content Skip to sidebar Skip to footer
Prime88 Concepts
Help
Prime88 Concepts

PR strategy

Close
public rivalries in PR

Are Public Rivalries Profitable for PR? Examining the Case of Davido vs. Wizkid, Elon Musk vs. Mark Zuckerberg, and Beyond.

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, public rivalryOctober 20, 2024865Views0Likes0Comments
Just like the endless debates from our school days, some rivalries seem destined to go on without a clear winner. Take the famous jollof rice feud: Nigerian jollof vs. Ghanaian jollof, a debate that has turned a simple rice dish into a cultural icon. In the same way, Nigeria’s Afrobeats scene has seen its own…

Read More

event sponsorship in nigeria

Event Sponsorship in Nigeria: How Brands Can Maximize Exposure through Local Events

brand positioning, brand visibility, event sponsorship in NIgeria, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategyOctober 5, 20241KViews0Likes0Comments
Imagine walking through the vibrant streets of Ijebu Ode during the annual Ojude Oba Festival. The air is alive with the rhythmic beat of traditional drums, the vibrant colors of elaborate outfits, and the laughter of thousands of people joyfully celebrating their rich Yoruba heritage. As cultural troupes parade by, one brand’s presence truly stands…

Read More

publicity stunt in nigerian music industry

Leveraging mild publicity stunts in Nigeria music industry

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntSeptember 1, 2024735Views0Likes0Comments
Publicity stunts are nothing new, but the Nigerian music scene has adopted a more refined approach. Instead of exaggerated antics that risk backfiring, artists now opt for controlled, deliberate actions that spark curiosity and conversation. These publicity stunts in Nigeria's music industry often include social media teasers, surprise releases, or staged events designed to keep…

Read More

publicity stunts in nollywood

Leveraging Mild Publicity Stunts: How Nollywood is Redefining Movie Promotion

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stunt, StrategyAugust 18, 2024651Views0Likes0Comments
Envision a film industry in which the true drama frequently occurs off-screen. In Nollywood, directors and actors have mastered the art of creating not only fascinating stories, but also the ideal publicity stunt to entice you. Every movie release is an opportunity to engage an audience, and some producers are going above and beyond standard…

Read More

sport sponsorship

The Impact of sport sponsorship in brand visibility in Nigeria

brand visibility, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, sport sponsorshipAugust 11, 2024602Views0Likes0Comments
The atmosphere was electric as Nigerians gathered around their TVs, hearts thumping with hope and pride. It was the finals of the 2021 Tokyo Olympics, and all eyes were on Tobi Amusan, the young Nigerian hurdler who had caught the nation's attention. Though many doubted her ability to reach the top, the country rallied behind…

Read More

nigerian social media challenges

Harnessing the Influence of Nigerian youth for brand advocacy

brand advocacy, Marketing, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, StrategyAugust 3, 2024589Views0Likes0Comments
Understanding and effectively connecting with Nigerian youth has become a top issue for firms seeking to attract the attention of the younger generation. With over 60% of the population under 25, young Nigerians are more than simply consumers; they are powerful influencers who may have a big impact on brand promotion and loyalty. Engaging with…

Read More

PR tactic

GWR as a PR Tactic or Tool: The Fola David Example

brand positioning, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntJuly 27, 2024491Views0Likes0Comments
Every brand owner aspires to stand out in a crowded marketplace. While many think that extensive advertising and marketing are the only ways to elevate their profile, numerous other strategies can make a business truly distinctive. Incorporating PR tactics is one such powerful approach to boost visibility and enhance a brand's presence. What is a…

Read More

ojude oba 2024

How Ojude Oba became the talk of town: Media Relations and Events

influential markerting, media relations, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, StrategyJuly 1, 2024610Views0Likes0Comments
In the days following Eid al-Kabir in 2023, the internet buzzed with vibrant videos of the Ojude Oba festival. These clips spread rapidly from blog to blog, capturing the festival’s dazzling displays and cultural richness. Notably, Niyi Fagbemi, a renowned Nigerian photographer and filmmaker, created these captivating videos. His footage brought the festival to life,…

Read More

the role of online repuatation manage,ent

The Role of Online reputation management in PR

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, Public Relations, StrategyJune 22, 2024334Views0Likes0Comments
Online reputation management (ORM) is a critical component of public relations, these two strategies can either work together to paint your brand in a positive light or in a negative light. As consumers increasingly rely on online reviews, social media, and other digital platforms to make purchasing decisions, managing your online reputation is more important…

Read More

PR and advertising campaigns that has made history in Nigeria

PR and advertising campaigns that have made history in Nigeria.

PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategy, StrategyJune 9, 20243KViews0Likes0Comments
Public relations (PR) and advertising campaigns have the potential to influence public perception, behavior, and create significant social change. Several public relations initiatives in Nigeria have created history by capturing the audience's attention and leaving an indelible impression. Here, we look at some of the most notable public relations campaigns that have resonated with…

Read More

publicity stunt in PR

The Power of Publicity Stunt in Public relations and Markerting

Marketing, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, Public Relations, publicity stunt, StrategyJune 1, 2024582Views0Likes0Comments
Publicity stunts are among the most infamous public relations and marketing tactics. For decades, they have played a key role in memorable PR and marketing campaigns. These eye-catching events create buzz, media coverage, and public interest in a product, service, or brand. Though often controversial, when implemented properly, they can be highly effective. This blog…

Read More

Tomike Adeoye and the maltina brand

Power of Influencer markerting II: Tomike Adeoye and The Maltina Brand

influential markerting, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, StrategyMay 26, 2024809Views0Likes0Comments
As we stated in the last post, influencer marketing is an important PR strategy that should be included in business markerting. In today's article, we will look at the benefits of having the right influencers market your brand. We will examine Tomike Adeoye's impact on the maltina brand and explore how this collaboration has received…

Read More

+234 817 106 8151
biz@prime88.com.ng