In the case of social media VS  traditional media, it has been established how easy and interactive social media can be for users, most popular social media platforms are free, and advertising is relatively affordable as starting prices for daily ads can be as low as N955 or $1, unlike traditional media which for most parts often begins from 100s thousand of naira. In fact, according to bigcommerce.com  75% of Gen Zers and 48% of millennials are making purchasing decisions influenced by social media ads and in 2020, social media ad spending in the US was valued at $40.3 billion.”

Why then should anyone still use or pay attention to traditional media? As it has been stated that traditional media is far more expensive and not as interactive