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Are Public Rivalries Profitable for PR? Examining the Case of Davido vs. Wizkid, Elon Musk vs. Mark Zuckerberg, and Beyond.

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Are Public Rivalries Profitable for PR? Examining the Case of Davido vs. Wizkid, Elon Musk vs. Mark Zuckerberg, and Beyond.
Are Public Rivalries Profitable for PR? Examining the Case of Davido vs. Wizkid, Elon Musk vs. Mark Zuckerberg, and Beyond.

Just like the endless debates from our school days, some rivalries seem destined to go on without a clear winner. Take the famous jollof rice feud: Nigerian jollof vs. Ghanaian jollof, a debate that has turned a simple rice dish into a cultural icon. In the same way, Nigeria’s Afrobeats scene has seen its own legendary rivalry: Davido vs. Wizkid… Read more

Event Sponsorship in Nigeria: How Brands Can Maximize Exposure through Local Events
Event Sponsorship in Nigeria: How Brands Can Maximize Exposure through Local Events

Imagine walking through the vibrant streets of Ijebu Ode during the annual Ojude Oba Festival. The air is alive with the rhythmic beat of traditional drums, the vibrant colors of elaborate outfits, and the laughter of thousands of people joyfully celebrating their rich Yoruba heritage. As cultural troupes parade by, one brand’s presence truly stands out: Globacom. Its banners and.. Read more

Effective Personal Branding for Creatives: A Case Study of Temi Otedola and Falz
Effective Personal Branding for Creatives: A Case Study of Temi Otedola and Falz

I remember watching Temi Otedola random vlog asking, “What if I recorded every day of my life forever?” It’s a playful question, but it reveals something deeper about the power of personal branding, and that brings us to the question, What is Personal branding? Personal branding for creatives is more than just their appearance or talent. It entails carefully curating.. Read more

Leveraging Media Opportunities to Elevate Your Brand: Using TV Shows to Boost Brand Visibility
Leveraging Media Opportunities to Elevate Your Brand: Using TV Shows to Boost Brand Visibility

Effective public relations entails utilizing high-exposure channels that directly engage the target audience. One such strategy is to tie your business with famous television shows. Brands may reach millions of people and establish long-term recognition by strategically sponsoring or collaborating with television programs. This strategy has shown to be extremely beneficial for brands which have effectively used TV sponsorships to.. Read more

How to handle Criticism from an Influencer: Opeyemi Famakin vs Cubana Chiefpriest
How to handle Criticism from an Influencer: Opeyemi Famakin vs Cubana Chiefpriest

Criticism, while difficult to accept, is an unavoidable part of running a business; influencer reviews, in particular, may have a significant impact on how a brand is seen. Their feedback, whether positive or negative, can make or eradicate a business. For many brands, a negative review from a prominent critic might be a crisis. But is it truly a crisis,.. Read more

How PR Crisis Management Can Make or Break Brands and Public Figures in Nigeria
How PR Crisis Management Can Make or Break Brands and Public Figures in Nigeria

Johnson & Johnson in 1982 was hit by a crisis that could have destroyed the company. Several people died after taking cyanide-laced Tylenol capsules, sending the public into panic. For many brands, such a disaster would have been the end, but Johnson & Johnson responded swiftly and decisively. Instead of deflecting blame or staying silent, they pulled every Tylenol bottle.. Read more

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