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how nigerian brands can leverage opportunities for maximum PR impact in 2025

How Brands Can Leverage Opportunities for Maximum PR Impact in 2025

Remember how last December, the tag Detty December wasn’t just a trend but a full-blown reality? People flew in from the diaspora to enjoy, have fun, and party in Lagos. From concerts to beach outings, the city buzzed with endless energy. Brands didn’t just sit back; they jumped on the opportunity, creating campaigns that resonated…

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managing identity and representation in PR

Managing Identity and Representation in PR: Lessons from Chidimma Adetshina

Remember when Serena Williams first burst onto the global tennis scene, she wasn’t just another athlete, she was a trailblazer in every sense of the word. With her powerful playing style and unapologetic confidence, she shattered stereotypes in a sport that historically celebrated conformity. But her journey to greatness wasn’t without its challenges. Serena faced…

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