brand positioning Archives - Prime88 Concepts

Top PR Trends Shaping the Future of Brand Communication in the Second Quarter of 2025

brand positioning, Brand PR, communication, Public RelationsJuly 18, 2025208Views 0Likes 0Comments

In 2025, the rules of brand communication are being rewritten faster than ever. In this second quarter, businesses and PR professionals are embracing trends that merge technology with storytelling, helping brands stay relevant in a noisy digital space. These trends are shaping how brands speak, connect, and engage with their audiences. Whether you’re a business…

The Labubu Effect: Using Storytelling to Shape Your Brand’s Public Image

brand positioning, Brand PR, Personal BrandingJuly 6, 2025314Views 0Likes 0Comments

The Labubu Effect is a branding strategy inspired by Pop Mart’s viral collectible toy, Labubu. It combines emotional storytelling, mystery, and community engagement to transform a simple product into a cultural phenomenon. By crafting narratives that resonate with audiences, creating anticipation through exclusivity, and encouraging customers to share their experiences, brands can build stronger public…

Mastering Brand Positioning: The PR Secret to Staying Iconic

brand positioning, Brand PR, PR strategyMay 23, 2025324Views 0Likes 0Comments

Want your brand to be unforgettable? Brand positioning combined with powerful PR helps you tell your unique story, build trust, and stay iconic. It’s the secret every great brand uses to stand out and last.

HOW TO GET YOUR BRAND SEEN AND HEARD

brand positioning, Brand PR, brand visibility, identity in PRMay 3, 2025228Views 0Likes 0Comments

In today’s crowded digital world, standing out isn’t just about having a great product. It’s about telling a story that connects. If your brand isn’t being seen or heard, it’s likely lost in the noise. From strategic media placements to consistent brand visuals and a compelling voice, visibility is built not wished for. In this…

The 3-Point Strategy Every Brand Uses to Stay Relevant for Years

brand positioning, Brand PR, Personal Branding, PR strategyApril 25, 2025305Views 3Likes 1Comment

Want to know the secret behind brands that never fade out? In this post, we break down the 3-point strategy successful brands use to stay relevant, build loyal communities, and grow consistently over the years. Whether you’re just starting out or trying to refresh your brand, these timeless tips will keep you ahead.

Unlocking the Power of Earned PR: How Omoni Oboli’s Films Leverage Authentic Storytelling to Drive Organic Buzz

brand positioning, brand visibility, Earned PR, PR strategy, PR tactic, strategic PRMarch 28, 2025663Views 1Like 0Comments

Remember Omoni Oboli’s "Love in Every Word"? It dropped like a quiet storm, yet within two days of release, Omoni Oboli’s Love in Every Word already had over 3 million views. The numbers told one part of the story, but the audience's reaction revealed a deeper narrative. Despite facing a copyright claim that temporarily affected…

How Brands Can Leverage Opportunities for Maximum PR Impact in 2025

brand positioning, identity in PR, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, strategic PRJanuary 25, 2025395Views 0Likes 0Comments

Remember how last December, the tag Detty December wasn’t just a trend but a full-blown reality? People flew in from the diaspora to enjoy, have fun, and party in Lagos. From concerts to beach outings, the city buzzed with endless energy. Brands didn’t just sit back; they jumped on the opportunity, creating campaigns that resonated…

Managing Identity and Representation in PR: Lessons from Chidimma Adetshina

brand positioning, identity in PR, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tacticDecember 1, 2024417Views 0Likes 0Comments

Remember when Serena Williams first burst onto the global tennis scene, she wasn’t just another athlete, she was a trailblazer in every sense of the word. With her powerful playing style and unapologetic confidence, she shattered stereotypes in a sport that historically celebrated conformity. But her journey to greatness wasn’t without its challenges. Serena faced…

Entrepreneur-Influencers: How Nigerian Business Owners Are Building Personal Brands to Drive Business Growth

brand advocacy, brand positioning, influential markerting, PR Agency in Lagos, PR Agency in Nigeria, PR agency in SurulereNovember 16, 20241KViews 0Likes 0Comments

Picture a business owner who starts by selling a product, but their success soon transcends the product itself because of their personal brand. This individual shares their daily routines, challenges, victories, and motivations with millions of online followers. Through this personal connection, they build a loyal community that is inspired by and invested in their…

Event Sponsorship in Nigeria: How Brands Can Maximize Exposure through Local Events

brand positioning, brand visibility, event sponsorship in NIgeria, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR and advertising campaign, PR strategyOctober 5, 20241KViews 0Likes 0Comments

Imagine walking through the vibrant streets of Ijebu Ode during the annual Ojude Oba Festival. The air is alive with the rhythmic beat of traditional drums, the vibrant colors of elaborate outfits, and the laughter of thousands of people joyfully celebrating their rich Yoruba heritage. As cultural troupes parade by, one brand’s presence truly stands…

Effective Personal Branding for Creatives: A Case Study of Temi Otedola and Falz

brand positioning, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in SurulereSeptember 29, 2024509Views 0Likes 0Comments

I remember watching Temi Otedola random vlog asking, “What if I recorded every day of my life forever?” It’s a playful question, but it reveals something deeper about the power of personal branding, and that brings us to the question, What is Personal branding? Personal branding for creatives is more than just their appearance…

GWR as a PR Tactic or Tool: The Fola David Example

brand positioning, Personal Branding, PR Agency in Lagos, PR Agency in Nigeria, PR agency in Surulere, PR strategy, PR tactic, publicity stuntJuly 27, 2024491Views 0Likes 0Comments

Every brand owner aspires to stand out in a crowded marketplace. While many think that extensive advertising and marketing are the only ways to elevate their profile, numerous other strategies can make a business truly distinctive. Incorporating PR tactics is one such powerful approach to boost visibility and enhance a brand's presence. What is a…

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