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GWR as a PR Tactic or Tool: The Fola David Example

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Month: July 2024

GWR as a PR Tactic or Tool: The Fola David Example
brand positioning Personal Branding PR Agency in Lagos PR Agency in Nigeria PR agency in Surulere PR strategy PR tactic publicity stunt • July 27, 2024
GWR as a PR Tactic or Tool: The Fola David Example

Every brand owner aspires to stand out in a crowded marketplace. While many think that extensive advertising and marketing are the only ways to elevate their profile, numerous other strategies can make a business truly distinctive. Incorporating PR tactics is one such powerful approach to boost visibility and enhance a brand’s presence. What is a PR tactic? PR tactics are.. Read more

How GTBank and Innoson motors are able to stand out in the Nigerian market
brand positioning PR Agency in Lagos PR Agency in Nigeria PR agency in Surulere • July 21, 2024
How GTBank and Innoson motors are able to stand out in the Nigerian market

Brand positioning is an important factor that can make or break a company. It entails generating a distinct impression in the consumer’s mind that sets a brand apart from its competitors. In Nigeria’s highly competitive economic sector, certain companies have successfully carved out distinct places for themselves, continually gaining consumers’ attention and allegiance. GTBank and Innoson Motors are excellent examples.. Read more

The Role of Corporate Social Responsibility in Building Brand Loyalty
corporate social responsibility entrepreneurs leadership PR Agency in Lagos PR Agency in Nigeria Strategy • July 7, 2024
The Role of Corporate Social Responsibility in Building Brand Loyalty

Corporate Social Responsibility (CSR) is now a strategic instrument that is essential to the day-to-day operations of businesses, rather than just being a philanthropic activity. Companies such as First Bank and MTN in Nigeria have shown how strong brand names and increased brand loyalty can be achieved through effective corporate social responsibility. Let’s examine the broader ramifications of CSR as.. Read more

How Ojude Oba became the talk of town: Media Relations and Events
influential markerting media relations PR Agency in Lagos PR Agency in Nigeria PR agency in Surulere PR strategy Strategy • July 1, 2024
How Ojude Oba became the talk of town: Media Relations and Events

In the days following Eid al-Kabir in 2023, the internet buzzed with vibrant videos of the Ojude Oba festival. These clips spread rapidly from blog to blog, capturing the festival’s dazzling displays and cultural richness. Notably, Niyi Fagbemi, a renowned Nigerian photographer and filmmaker, created these captivating videos. His footage brought the festival to life, captivating audiences worldwide and showcasing.. Read more