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Forbes defined leadership as, a process of social influence which maximizes the effort of others towards the achievement of a goal, they also mentioned an important point that leadership is beyond seniority or hierarchy in a company, it’s about visibility, influence, and impact.

A leader’s ability to lead effectively is greatly influenced by how others see them. This is where PR strategies are useful as they provide a potent toolkit for raising your profile as a leader and amplifying your voice in the public domain. In this article we discuss how you can leverage PR as a leader.

Building your brand

Tony Elumelu

A strong personal brand is the first step towards effective leadership. In the same way that businesses develop their brand identities, leaders can create their own stories and reputations. PR practices help you define and communicate your unique value proposition to your audience. For example, Tony Elumelu through his strategic PR efforts, Tony did not only position himself as the CEO of heir’s holdings but also as a notable philanthropist and visionary leader.

Visibility through strategic leadership

Chimamanda Adichie

Strategic leadership is a powerful tool to create credibility and impact in the public discourse. This strategy is best shown by the well-known Nigerian author and feminist activist Chimamanda Ngozi Adichie. She has however, defied preconceptions and inspired millions of people worldwide with her writing, public speaking engagements, and social media presence. She has emerged as a major voice on gender equality and African identity.

Engagement with Stakeholders and Media

Mo Abudu

Leaders need to actively develop their narrative and establish credibility by interacting with stakeholders and media. Mo Abudu serves as the ideal illustration of this strategy in action. Notably, she has hosted TV shows, worked as a filmmaker, and currently serves as the CEO of Ebonylife group. Moreover, she has appeared on Forbes, the BBC, CNN, Marie Claire, Deadline, and more. Furthermore, the 2022 Hollywood Reporter’s most powerful women in global entertainment list featured her. Sh was appointed to the International Emmys board of governors in 2024. Through persistence, diligence, and constant engagement with relevant stakeholders and the media, she has achieved all of this.

Unlock your leadership potential with strategic PR practices! Discover how to enhance visibility and influence through effective communication. Leadership is as much about perception as it is about action. Read our blog for actionable insights and real-life examples from Nigerian leaders. Stay updated and leave your feedback in the comment section below. For inquiries, message us at biz@prime88.com.

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