How to Sell to Nigerians and other Africans
To sell to Nigerians and other Africans successfully, you must have put strategic plans in place.
You may have been struggling to make sales and have put in so much hard work with the hopes and desire that you will make millions in sales, well, you should know that the results may not be progressive if proper plans have not been put in place.
However, we have the solution that you have been looking for, which is, how you can sell 24/7 and 365 days in Africa.
Step 1: Are you a business owner or are you about to start a business?
While running a business, It is important for you to know what selling online and offline have in common, and this is, “customers”. If there are no customers there would literally be no one to sell to, if you also get your customers wrong, you would not sell!
A lot of people get into business because they are passionate about the skill or products they want to sell, this is a good thing but they fail to put their customers into consideration when creating these products or services to sell or buying to resell. This is a very wrong move, your business should be very customer-centric, especially in Nigeria and Africa at large.
Some business owners start considering the customers after already creating the product or service. This is very wrong and it is not the right thing to do if you want to sell to Nigerians and other Africans, with this method, you are not likely to sell much.
As you create a business plan, you should also be working on a customer Avatar or a buyer persona as they sometimes call it.
“How will this product serve my customers?” “What issues are they having with my competitors?” “would a sachet or bottle, work better for these customers?” etc. These are the sort of things that should be at the back of your mind when starting a business.
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Step 2: Do you use Instagram?
Do you wonder why you should use Instagram to sell to Nigerians and other Africans as a means to attract them to buy from you?
Firstly, because It is free to use!
Your business can go viral if you use the right tools and understand the algorithm. 90% of Instagram users follow one business or the other on Instagram. It is also a visual platform that can induce a lot of impulsive buying and that is good for a business owner.
But the question now is, how do you use Instagram successfully?
One of the ways you can successfully make use of Instagram to sell to Nigerians and other Africans for your business is to optimize your bio and let your Instagram bio be clear and specific about what you sell, who it is for, and how they can contact you.
Let us take a look at ours for example.
Focused on helping entrepreneurs gain visibility, influence, and followers who become customers, make sales & get clients.
Here are what you should look out for while making use of Instagram to sell your brand, things that will successfully bring you lots of sales in the African market.
What you do, should be part of your username
This is important so that when people search for your service they can easily find you. For example – @fishersellernaija,
What do you think this business does?
Well, one can easily know that they sell fish in Nigeria.
You can also use simple ads to grow and amplify your business.
People who know you, are already there
Your family, friends and acquaintances who follow your page can also help refer people to your page.
Make sure the first 9 posts on your Instagram sell your brand well
You need to ensure that at least the first 9 posts on your Instagram, advertise your brand well, as this will give your audience a wide knowledge of what you are selling. Content ideas are; posting relatable, as well as possibly viral content, Educational/fun content plus making viral reels & carousels posts.
Understand the Algorithm of Instagram
It is important for you to know that making and posting reels are the right way to go on Instagram right now. As Instagram is favouring reels over other types of posts, plus, reels grab the type of attention that your brand needs, it get the attention of your audience (followers)
Make sure every post has a call to action (CTA)-
You should make sure that anyone who comes across your content, takes a certain action, either by encouraging them to sign up, send a DM or place a call.
You never want to be perceived as a scammer, so build trust with your content, so your followers can easily buy from you. This can be done by putting up valuable and important content for your followers.
Have great customer service
You can do this by automating your DM. Setting up stories reply and comment reply. For instance, you could be in your village without good internet service and your customers will be attended to with these automatic replies, you will be notified and receive alerts without having to worry
Make payment easy for your customers
Provide different payment options, both bank account and payment links let your customers choose the easiest means for themselves.
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You can also click on the link below to download the pamphlet of this post, with this, you can have a copy at your disposal
If you which to learn the following;
1. How & where to find clients and customers that have been waiting to buy from you, so they buy immediately.
2. How to know and create customer attractive content
3. How to get followers that will buy from you.
5. How to automate your DM, story replies & comment replays, ( you can basically be in your village with no network and your customers will be getting attended to in your dm, all you will be getting is an alert)
6. How to run a certain type of ad that will get you followers that will buy from you.
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