Dorcas Olofinniyi, Author at Prime88 Concepts

Dorcas Olofinniyi

9 articles published

Two Corporate professional giving handshake

How Thought Leadership Builds Credibility in Business

leadership, Public Relations, strategic PRNovember 1, 202511Views 0Likes 0Comments

Thought leadership builds credibility in business. By consistently sharing valuable insights, leading meaningful conversations, and positioning yourself as a reliable voice in your industry, you show your audience that you understand their needs and can provide real solutions.

The Role of Public Relations in Business Growth

entrepreneurs, Public Relations, strategic PROctober 27, 202534Views 0Likes 0Comments

Public Relations (PR) plays a powerful role in driving business growth by building trust, managing brand reputation, and creating meaningful connections with target audiences. Effective PR strategies help businesses boost visibility, attract customers, and strengthen credibility all essential for long-term success

Why Public Relations(PR) Is a Long-term Game

Brand PR, PR strategy, Public RelationsOctober 24, 202531Views 0Likes 0Comments

Public relations (PR) is a long-term game because it focuses on building lasting relationships, credibility, and trust. True PR success comes from consistent communication, authentic storytelling, and a strategic effort to shape how people perceive a brand over time.

How to Align PR Strategies with Business Objectives

Brand PR, PR strategy, Public RelationsOctober 4, 202576Views 0Likes 0Comments

Aligning PR strategies with business objectives ensures that every campaign contributes directly to growth, reputation, and long-term success. Instead of treating public relations as a stand-alone effort, businesses can connect storytelling, media outreach, and brand positioning with clear organizational goals such as sales, market expansion, or customer trust. This alignment not only maximizes ROI but…

Top PR Trends Shaping the Future of Brand Communication in the Second Quarter of 2025

brand positioning, Brand PR, communication, Public RelationsJuly 18, 2025208Views 0Likes 0Comments

In 2025, the rules of brand communication are being rewritten faster than ever. In this second quarter, businesses and PR professionals are embracing trends that merge technology with storytelling, helping brands stay relevant in a noisy digital space. These trends are shaping how brands speak, connect, and engage with their audiences. Whether you’re a business…

The Labubu Effect: Using Storytelling to Shape Your Brand’s Public Image

brand positioning, Brand PR, Personal BrandingJuly 6, 2025314Views 0Likes 0Comments

The Labubu Effect is a branding strategy inspired by Pop Mart’s viral collectible toy, Labubu. It combines emotional storytelling, mystery, and community engagement to transform a simple product into a cultural phenomenon. By crafting narratives that resonate with audiences, creating anticipation through exclusivity, and encouraging customers to share their experiences, brands can build stronger public…

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PR Strategies Every Small Business Should Implement from Day One

PR strategy, small business owners, strategic PRJune 27, 2025187Views 0Likes 0Comments

As a small business owner, you need PR strategies too. From building credibility to staying top of mind with your audience. PR helps you create the right perception from the start. In this guide, we break down simple, effective PR strategies every small business owner should implement from day one, including storytelling, media visibility,…

Mastering Brand Positioning: The PR Secret to Staying Iconic

brand positioning, Brand PR, PR strategyMay 23, 2025323Views 0Likes 0Comments

Want your brand to be unforgettable? Brand positioning combined with powerful PR helps you tell your unique story, build trust, and stay iconic. It’s the secret every great brand uses to stand out and last.

HOW TO GET YOUR BRAND SEEN AND HEARD

brand positioning, Brand PR, brand visibility, identity in PRMay 3, 2025228Views 0Likes 0Comments

In today’s crowded digital world, standing out isn’t just about having a great product. It’s about telling a story that connects. If your brand isn’t being seen or heard, it’s likely lost in the noise. From strategic media placements to consistent brand visuals and a compelling voice, visibility is built not wished for. In this…

Author page: Dorcas Olofinniyi

Dorcas Olofinniyi

How Thought Leadership Builds Credibility in Business

The Role of Public Relations in Business Growth

Why Public Relations(PR) Is a Long-term Game

How to Align PR Strategies with Business Objectives

Top PR Trends Shaping the Future of Brand Communication in the Second Quarter of 2025

The Labubu Effect: Using Storytelling to Shape Your Brand’s Public Image

PR Strategies Every Small Business Should Implement from Day One

Mastering Brand Positioning: The PR Secret to Staying Iconic

HOW TO GET YOUR BRAND SEEN AND HEARD

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