Wondering why Instagram verification is such a big deal? This is because social media has become an integral part of our lives. It is the easiest and fastest way to connect with people all over the world. But with this ease of access comes the risk of impersonation and fraud. This is where the concept of verification comes in. Verification is a process through which social media platforms confirm that an account is authentic and belongs to the person or entity it claims to be. The most coveted form of verification is the “blue tick” or “verified badge.” In this blog post, we will discuss the meta “blue tick” verification service and its significance and meta’s new paid verification product.
What is the “blue tick”?
The “blue tick” is a badge that appears next to the name of an account on social media platforms like Facebook, Twitter, and Instagram. This badge signifies that the account is verified. This means that the person or entity behind it has been authenticated. The blue tick is a symbol of credibility, and it helps users distinguish between authentic accounts and fake ones.
Why is verification important?
Verification is essential because it helps prevent impersonation, fraud, and misinformation. Verified accounts are trusted by users. Verified accounts are also more likely to engage with them. Verification also helps social media platforms maintain the integrity of their platform and protect their users from scams and phishing attacks. It is not necessarily dependent on celebrity status or on the number of followers, most celebrities and businesses are verified because of impersonating accounts.
The meta “blue tick” verification service
Meta, the parent company of Facebook and Instagram, is one of the biggest social media platforms in the world. The platform has its verification process to confirm the authenticity of accounts. To get verified on Meta, an account needs to meet specific criteria:
- Authenticity: The account must represent a real person, business, or entity.
- Completeness: The account must have a profile picture, cover photo, and bio.
- Active: The account must have been active for at least six months.
- Public: The account must be public, meaning that anyone can see its content.
- Following: The account must have a significant following in its respective field.
Meta recently announced the launch of a new paid verification service called “Meta Verified” which allows users to pay for a blue badge on their profiles. The service will begin in Australia and New Zealand before expanding to other countries. The cost of the service is $11.99 per month on the web and $14.99 on iOS and Android. Meta will require users to provide a government-issued ID to verify their identity and also offer increased visibility, protection against impersonation, and direct customer support.
This move by Meta comes as the latest effort in the social media industry to find new revenue streams beyond targeted advertising. Twitter launched its own subscription-based verification service, Twitter Blue, last year, but it received a lukewarm reception, with only 0.2% of Twitter users reportedly paying for the service.
Concerns & conclusions
Meta claims that the new service is about creating trust in the accounts people follow. This is despite concerns that opening verification to everyone could devalue the feature. The company plans to expand the meaning of the verified badge and make it accessible to more people. This expansion includes creators and businesses, as part of its long-term vision for a valuable subscription offering.
In conclusion, Meta’s new paid verification service, “Meta Verified,” is a step towards creating trust and authenticity on the platform. While some may see it as devaluing the feature, Meta believes it is necessary to expand access to verification and increase security across its services. As the social media industry continues to explore new revenue streams, it will be interesting to see how successful Meta’s new service is and whether other platforms will follow suit.
This declaration has sparked numerous discussions and disagreements. In terms of top concerns, “increasing reach” ranks high. Does this imply that users who don’t pay for the subscription won’t appear on the explore page? What role does original, high-quality content play in this new echo system?
Hopefully, all of these queries will eventually be resolved.
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